MAM
Havas partners with Wellcom Worldwide to launch Havas Studios
New Delhi: Leading advertising and communication group Havas has partnered with global creative production agency Wellcom Worldwide to launch Havas Studios – a new, integrated global production business.
According to the group, Havas Studios’ capabilities will span film, audio, print, photographic and digital content production, encompassing content origination talent and a wide range of post-production facilities. It will also have dedicated teams supporting the integrated delivery of retail and e-Commerce platform-ready content.
The partnership agreement will see employees from both businesses transferred into the new entity, which will be headquartered in London. It will be led by Havas UK chief operating officer Paul Ward, who takes on the new title of global CEO, Havas Studios. He will be supported by an executive committee comprising both Havas and Wellcom senior executives, the agency announced on Thursday.
“Building better brand experiences means rethinking how content is managed. Now that digital is fully integrated into everything we do, it is content’s turn to become an organic part of our approach. By partnering with Wellcom we are now able to provide our clients with the best production capabilities in the industry,” said Havas Group, CEO, Yannick Bolloré.
A micro-network of integrated content studios will be created, first in London, New York, Chicago, and Kuala Lumpur, followed by further studios across Europe, Australia, China, India, Latin America, and the West Coast of the US.
According to Havas Creative, CEO, Chris Hirst, the new, global micro-network of studios, will offer clients an innovative, technology-first solution they genuinely can’t find anywhere else. “We know that it’s no longer enough to just make better ads – all clients, from the smallest to the biggest global brands now need smarter, more agile, more bespoke, and more cost-effective solutions,” he added.
Wayne Sidwell, Global CEO at Wellcom Worldwide said, “It’s an incredibly enviable model and I’m very excited to see the business continue to develop over the next few years.”
Brands
Big Bowl appoints Lyxel & Flamingo as social and media partner
QSR brand eyes next growth phase after crossing Rs 100 crore ARR milestone
MUMBAI: Big Bowl, one of India’s largest bowl-format quick service restaurant brands from Lenexis Foodworks, has appointed Lyxel & Flamingo (L&F) as its social and media partner as it prepares for its next phase of growth.
The partnership comes after the brand crossed the Rs 100 crore annual recurring revenue milestone in 2025 and aims to help accelerate its journey towards Rs 150 crore ARR in its fifth year since launch.
Big Bowl currently operates more than 250 kitchens across 50 cities and has emerged as a major player in India’s organised bowl-format food segment. Built around hearty portions and delivery-first convenience, the brand offers a wide mix of Indian, Chinese and fusion bowls designed for quick, affordable and portable consumption.
As urban consumers increasingly gravitate towards easy-to-carry and value-driven meal formats, the company sees the bowl category as a scalable format aligned with modern eating habits.
With the appointment of Lyxel & Flamingo, Big Bowl plans to consolidate its social media and digital media operations under a single partner. The move is intended to sharpen its digital reach, strengthen youth-focused storytelling and improve performance marketing outcomes.
Lyxel & Flamingo, one of India’s largest independent digital-first agencies, manages more than 350 brands and oversees advertising spends exceeding $100 million across its network.
Under the mandate, the agency will handle Big Bowl’s social media strategy, content development, digital performance marketing, media planning and buying, as well as campaign amplification across platforms.
Commenting on the partnership, Lenexis Foodworks founder and director Aayush Madhusudan Agrawal said, “Big Bowl has scaled rapidly to cross Rs 100 crore ARR and established itself as one of the largest bowl-format brands in the country. As a delivery-first, digitally native brand, our next phase of growth will be driven by sharper performance systems and stronger brand storytelling. Consolidating social and media with Lyxel & Flamingo allows us to integrate data, creativity and media precision as we scale towards our next revenue milestone.”
Lenexis Foodworks marketing head Vikas Iyer, added that the delivery-led category requires content, media and performance marketing to work closely together.
“With Lyxel & Flamingo, we aim to build a sharper social voice, stronger acquisition systems and measurable impact, ensuring the brand scales not just in presence but also in precision,” he said.
Lyxel & Flamingo chief executive officer Dev Batra, said the agency will combine data-driven marketing with creative storytelling to support Big Bowl’s growth. “Big Bowl brings the flavour, and L&F brings the fire. Our strategy combines data-led performance with engaging storytelling to help build a strong digital brand presence while delivering measurable business results,” he said.
With this partnership, Big Bowl is looking to strengthen its position as a digitally driven QSR brand, blending brand-building with performance marketing as it scales within India’s rapidly growing organised food delivery market.
