AD Agencies
Leo Burnett elevates Chaka Sobhani to global chief creative officer
Mumbai: Leo Burnett has promoted Chaka Sobhani to the global chief creative officer, where she will be representing Leo Burnett on a global stage.
She will also be responsible for evolving the Publicis Groupe network’s creative standards, as well as recruiting and growing the next generation of creative talent, with a focus on diversity and inclusion, said the agency on Friday.
Sobhani will also continue to hold the post of a chief creative officer at Leo Burnett London, a position she has held for the last five years, even as she takes over global responsibilities. With this promotion, Sobhani will replace Liz Taylor, who will exit the agency two years after joining FCB. She will continue to be based in London and will oversee creative leadership at the London agency in addition to her global role.
During her time with Leo Burnett, Sobanhi has overseen work including several highly-praised campaigns for McDonald’s. Before Leo Burnett, she worked at Mother and before that spent ten years in the TV industry, including setting up the first in-house agency at broadcaster ITV.
Leo Burnett USA, CEO Andrew Swinand said in a statement: “Chaka puts the ‘human’ in HumanKind. You can feel it in every part of her work and her tireless dedication to championing and including diverse voices and people in our industry. Chaka’s pride in our brand is immense, as is her passion for breakthrough creative and enduring client relationships. She’s a cultural titan in every sense and a Burnetter through and through.”
Sobhani said, “I’m truly honored to take on this mantle, working closely with all our global CCOs and ECDs to push for even greater creative excellence at Leo Burnett around the world and bringing in the next generation of talent from different backgrounds.”
AD Agencies
Liqvd Asia wins four mandates, adds Rs 35 crore pipeline
New clients across sectors signal strong start to 2026 for agency
MUMBAI: Liqvd Asia has kicked off 2026 on a high note, securing four new mandates that are set to add roughly Rs 35 crore to its future business pipeline.
The digital-first agency has brought on board a diverse mix of clients, including Origami, Kasturi Foods, Sama.live and Woodland, spanning consumer goods, regional brands, emerging platforms and established players.
Each mandate comes with a tailored brief. While the agency will handle integrated marketing communications for Origami, it will manage creative, social and media duties for Kasturi Foods as the brand looks to expand beyond its Odisha stronghold. For Sama.live, the focus will be on building brand narrative and enterprise credibility, while Woodland’s mandate centres on digital and social storytelling.
For Liqvd Asia founder and managing director Arnab Mitra, the wins reflect a deliberate shift in how the agency positions itself. He said the focus is on being an integrated growth partner, combining strategy and creativity to deliver long-term brand value alongside business impact.
Echoing this, Liqvd Asia business head Monish Sanghavi, highlighted that the new partnerships align with the agency’s intent to build scalable and structured growth roadmaps, where creativity is anchored in data and performance is closely tied to outcomes.
From the client side, Kasturi Foods sees the collaboration as a step towards national expansion. The company said the partnership will help it balance its regional legacy with a sharper digital presence as it reaches new markets.
With a growing roster and a pipeline that is steadily thickening, Liqvd Asia appears to be turning early momentum into a broader statement. In a crowded digital marketplace, the agency is not just adding clients, it is adding intent.
