MAM
Justdial appoints Prasun Kumar as CMO
New Delhi : Justdial has appointed Prasun Kumar as the chief marketing officer. Kumar was previously associated with Magicbricks, where he was the head of marketing, revenue verticals, content and public relations.
With an experience of over two decades in the industry, Kumar is a marketing expert who has played key role in building several brands.
Kumar has worked with different companies including Reliance Communications as senior vice president, Sony Mobile Communications as head of marketing and MTS as director brand.
He has also worked as head of brand activation at Levi’s Strauss, associate director at Madison Communications and manager at McCann Worldgroup.
His experience includes launching and turning around businesses, building large revenue verticals and driving innovations in the consumer, technology, and content space.
Justdial, founder and CEO, V.S.S. Mani said, “We welcome Prasun on-board as we build a new exciting future for Justdial. We recently launched our B2B marketplace platform, JD Mart, which has received an overwhelming response both from businesses and users. Prasun and his team shall focus on increasing awareness about JD and JD Mart platforms among every Indian and work towards growing our user base. I am confident that our marketing efforts will drive our growth agenda strongly under Prasun’s experience and leadership.”
“I am excited to join Justdial. The brand has touched the life of almost every Indian at some point. Its massive scale will give me an opportunity to drive innovation, better consumer experiences and create campaigns to spearhead the growth,” said Kumar on his new role.
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
