MAM
Paytm shrinks loss to Rs 1,704 cr in FY21
New Delhi: Digital payments firm Paytm has reported narrowing of its loss for the second consecutive fiscal year. According to its annual report, the company has reduced its consolidated loss from Rs 2,943.32 crore loss in 2019-20 to Rs 1,704 crore for 2020-21.
The total revenue of the company has decreased about 10 per cent to Rs 3,186 crore in 2020-21 compared to Rs 3,540.77 crore in the previous year. Expenses have come down 22 per cent to Rs 4,782.95 crore, largely because of the cut down on marketing and promotional expenses.
According to the company spokesperson, despite a significant disruption in the business of the merchant partners due to the ongoing pandemic especially in the first half of the year, “the company has had a minimal impact on revenues, due to strong recovery in the second half of the year.”
“As Covid-19 continues to spread across the globe and India, it has had an impact on all local and global economic activities. The company has considered the possible effects that may result from COVID-19, on the carrying amount of the receivables, investments, goodwill etc,” the report said.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
