MAM
Blue Dart launches GoGreen digital initiative in line with global ESG benchmarking
MUMBAI: South Asia’s express air and integrated transportation & distribution company, Blue Dart, has announced paperless transactions on their new digital portal for all vendor partners.
The online launch event of the paperless technology was a registered event with the United Nations Environmental Programme (UNEP) to mark the World Environment Day. Under the new sustainability roadmap, Blue Dart has made significant investments in developing future-ready technology to protect the environment and deliver excellence in a sustainable way.
It has executed over 50 per cent of its customer invoices online and is working towards achieving a 100 per cent transition. “Manufacturing paper is energy-intensive; one A4 sheet requires approximately 50 watt-hours. Going paperless will help conserve energy, reduce CO2 emissions, avoid deforestation, protect the natural habitat and strengthen forest-based livelihood opportunities for the surrounding communities,” it said. The group has also planted 1, 11,000 trees annually, in order to offset 22, 20,000 kg of carbon per year upon their maturity.
Blue Dart managing director Balfour Manuel said, “This initiative is our endeavour to inculcate sustainable business practices and at the same time raise the bar on innovation. Blue Dart is a market leader and we believe that if we navigate through our sustainability roadmap, we will be able to contribute to reducing India’s, and in the larger scheme of things, the World’s climate change issue – one step at a time.”
The company said it has committed this decade to its efforts towards ecosystem restoration, while recognising the importance of fighting climate change and is integrating robust Environmental Social and Governance (ESG) mechanisms into this decade of ecosystem restoration.
ESG is the new buzzword among multinational corporations, particularly in Europe, where compliance of these parameters has prompted most companies to adopt it as the prescribed mandatory compliance standard. In India too, the benchmarking is being slowly introduced with a recent advisory issued by the Securities and Exchange Board of India (SEBI) in March.
Blue Dart chief financial officer, Aneel Gambhir said, “In the journey of being an ESG compliant organisation, we have identified sustainable ways to carry out business operations. We are committed to giving back to the community in which we operate and at the same time, we are doing all that it takes to restore and protect our environment. The pandemic era combined with climate change emphasises the urgent need for organisations to invest in the ecosystem, before it’s too late.”
Blue Dart’s new sustainability roadmap calls for clean operations for climate protection, a great company to work for all, as well as building a highly trusted company. The express logistics provider has launched many initiatives to ensure it is doing its bit to aid the world in the battle against climate change and global warming. The company aims to make all their owned or leased facilities operate at net zero carbon (footprint) by 2025, drive increased efficiency and use cleaner fuels within their fleet of six Boeing 757 freighters, support customers with sustainable and optimized packaging solutions and design greener products and services through comprehensive solutions.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
