MAM
McDonald’s India – north and east offers special deals for vaccinated customers
New Delhi: Fast-food chain McDonald’s announced on Tuesday that its restaurants in north and east India will offer special deals to its customers who are vaccinated.
The announcement is part of its initiative- ‘We Care’ aimed at encouraging its customers to join the fight against COVID-19 and get themselves vaccinated. Customers can avail the limited time offer by uploading their vaccination certificate on McDonald’s mobile app under the ‘Got Vaccinated’ tab, along with basic details. Post this, they will receive a unique code via SMS that can be redeemed through Getmcdonalds.com. Customers can opt for contactless delivery or contactless take away/in-store, wherever allowed by the local authorities.
Last month, McDonald’s started employee vaccination covering more than 5,000 employees in its corporate office and restaurants across 11 states in north and east India. “Vaccination is an important step in our country’s fight against the pandemic, one that requires all of us to work together and do our part, including encouraging others to get vaccinated. As a brand with a deep connection with people, we are glad to contribute towards the greater cause in our unique way for the people we serve,” said Connaught Plaza Restaurants’ chief operating officer, Rajeev Ranjan.
Meanwhile, the fast-food chain is continuously making changes under its global Safety+ program. Hand sanitizers are available at all restaurants all the time for everyone to use. Front counters have been fitted with protective screens and contactless ordering, payment, and contactless delivery options are available for customers to minimize human contact.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
