MAM
Dentsu joins the World Business Council for Sustainable Development (WBCSD)
Mumbai: Dentsu Group Inc. announced on Wednesday that the company and its group companies have become the newest member of the World Business Council for Sustainable Development (WBCSD) – a CEO-led organisation of 200 international companies working on a variety of issues related to sustainable development.
“Dentsu’s strategy and understanding of sustainability challenges are well aligned with WBCSD’s new membership criteria and Vision 2050: Time to Transform, which sets a shared vision of a world in which more than nine billion people are able to live well, within planetary boundaries, by 2050,” said the company on Wednesday.
As dentsu joins WBCSD, it will leverage its expertise and network in the Japanese market to advise and help position Vision 2050 and the work of WBCSD in Japan among the wider business community.
Operating in over 145 countries, Dentsu Group has recently committed to procuring 100 per cent renewable electricity and reducing absolute emissions by 46 per cent by 2030. Its international operations are already powered by 100 per cent renewable electricity. In addition to this, it has committed to helping one billion people make more sustainable choices in collaboration with its clients and partners.
Meanwhile, Dentsu’s 2030 sustainability strategy has already set out the areas in which the company aims to make the biggest difference, which includes decarbonizing the digital economy by achieving Net Zero emissions by 2030, building a fair and open society by creating a diverse and inclusive workforce and society, and realising the positive potential of digital by closing the digital divide through empowering the next generation with the skills they need to thrive.
It has also launched dentsu Sustainable Business Solutions (dSBS), a commercial strategy to support business growth while integrating sustainability across campaigns. “Dentsu’s strength in integrated communication is based on a deep understanding of consumers and society, creativity, and an ecosystem of co-creation with clients and partners. The Group will incorporate this dSBS perspective into all of its businesses both within and outside of Japan,” it said on Wednesday.
Dentsu Group Inc. director and executive officer, Dentsu International Global CEO and WBCSD council member Wendy Clark said the case for sustainability has never been greater and dentsu is committed to a focused agenda of Growth FROM Good. “As a global leader in media and advertising, we have a unique opportunity and responsibility to help guide our clients through this transition and in parallel use our insight into human behaviour to inspire people all over the world to a better and more sustainable way of living. By joining WBCSD we bring this purpose and capability to a network of like-minded global companies, committed to accelerating the transition to a more sustainable, restorative and inclusive economy,” he added.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
