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Aaron Herps appointed GM for AVIA’s Coalition Against Piracy
KOLKATA: The Asia Video Industry Association (AVIA) has appointed Aaron Herps as the general manager of its Coalition Against Piracy (CAP), following the departure of Neil Gane who moved on to take up a position with the Alliance for Creativity and Entertainment (ACE).
Herps joined AVIA in 2019 as the operations manager for CAP, working alongside Gane on all CAP initiatives from government outreach to criminal investigations and associated enforcement actions against syndicates and streaming website operators in Southeast Asia, Hong Kong, and Taiwan.
In his role as general manager of CAP, Herps will build on the strong legacy that he and Gane have built, maintaining the coalitions and alliances across the industry which have made CAP so effective and continuing to provide expert technical and forensic analysis of the shifting state of the piracy ecosystem to members and government officials, said the association on Monday.
“Aaron has been instrumental to the success of CAP over the last two years so it gives me great pleasure to see him now taking over the role of General Manager. The fight against piracy never remains static but Aaron has the creativity and skills to lead our industry’s efforts as both the threat and our response to it evolve. I am looking forward to the next chapter of CAP,” said AVIA CEO Louis Boswell.
Herps has over 15 years of content protection experience in the sports and entertainment industries across the Asia Pacific. Prior to joining AVIA, he was manager of Digital Content Protection for the Asia Pacific at beIN Media Group and was the senior manager of Global Content Protection at the Motion Picture Association of America for more than a decade.
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Bill Ackman’s Pershing Square makes $64 billion bid to acquire Universal Music Group
Ackman pitches NYSE relisting plan as UMG board weighs unsolicited offer
The hedge fund has proposed a business combination that values UMG at €30.40 per share, representing a hefty 78 per cent premium to its current trading price. The offer includes €9.4 billion in cash alongside stock in a newly formed entity, with shareholders set to receive €5.05 per share in cash and 0.77 shares in the new company for each UMG share they hold.
Under the proposal, UMG would merge with Pershing Square SPARC Holdings Ltd and re-emerge as a Nevada-based entity listed on the New York Stock Exchange. The move is designed to boost investor visibility and potentially secure inclusion in major indices such as the S&P 500.
Pershing Square Capital Management ceo Bill Ackman argued that while UMG’s operational performance remains strong, its market valuation has lagged due to external factors. “UMG’s stock price has languished due to a combination of issues that are unrelated to the performance of its music business,” Ackman said, pointing to concerns ranging from shareholder overhang to delayed US listing plans.
Ackman also flagged what he sees as untapped potential in UMG’s balance sheet and a lack of clear capital allocation strategy. He added that the market has not fully recognised the value of UMG’s €2.7 billion stake in Spotify, alongside gaps in investor communication.
The proposed transaction would also result in the cancellation of around 17 per cent of UMG’s outstanding shares, while maintaining its investment-grade balance sheet. Pershing Square has said it will fully backstop the equity financing, with debt commitments secured at signing. The deal is targeted for completion by the end of the year.
UMG, however, has struck a measured tone. The company confirmed that its board has received the non-binding proposal and will review it with advisers. It reiterated confidence in its current strategy and leadership under Lucian Grainge, signalling no immediate shift in stance.
The proposal comes at a time when global music companies are navigating evolving investor expectations, streaming economics and capital allocation pressures. For Pershing Square, the bet is clear: sharpen the financial story, relist in the US, and let the music play louder in the markets.
Whether UMG’s board is ready to change the tune remains to be seen, but the spotlight on its valuation just got a lot brighter.
