iWorld
HC refuses to stay CCI notice to WhatsApp against its new privacy policy
New Delhi: In a major setback for Facebook-owned WhatsApp, the Delhi high court on Wednesday refused to stay the Competition Commission of India’s (CCI) notice to the US-based social media giant seeking information for a probe into its controversial new privacy policy.
The vacation bench said an application seeking stay of further steps in the investigation already stands filed in which notice was issued to the Director General of CCI in which no interim relief was given by the division bench on 6 May and is listed for consideration on 9 July, adding that, “at this stage, it does not consider it appropriate to stay the operation of impugned notice dated 4 June at this stage.”
CCI had launched an investigation into WhatsApp’s new privacy policy on 24 March, amid the raging debate over users’ privacy on social media platforms. The antitrust body had taken a prima facie view that the messaging app’s new policy is in contravention of India’s Competition Act.
On the other hand, the two social media platforms had contended that when the top court was looking into the privacy policy, then CCI ought not to have intervened in the issue. WhatsApp had also told the court that private conversations continued to be protected by end-to-end encryption and WhatsApp cannot read what people message each other.
The US company had sought a stay on the CCI’s 4 June notice seeking information into the privacy policy and urged the court to issue directions to authorities concerned not to take any coercive action against the messaging application till the next date of hearing. Facebook and WhatsApp had also filed a fresh plea against a single judge order issued on 22 April dismissing their pleas against the probe CCI ordered into the instant messaging app’s new privacy policy.
iWorld
Micro-Dramas Surge in India, Redefining Mobile Content Habits
Meta-Ormax study maps rapid rise of short-form storytelling among 18–44 audiences.
MUMBAI: Micro-dramas aren’t just short, they’re the snack that ate Indian entertainment, and now everyone’s bingeing between the sofa cushions. Meta, in partnership with Ormax Media, has released ‘Micro Dramas: The India Story’, a comprehensive study unveiled at the inaugural Meta Marketing Summit: Micro-Drama Edition. The report maps how the vertical, bite-sized format is reshaping content consumption for mobile-first audiences aged 18–44 across 14 states.
Conducted between November 2025 and January 2026 through 50 in-depth interviews and 2,000 personal surveys, the research reveals that 65 per cent of viewers discovered micro-dramas within the last year proof of explosive adoption. Nearly 89 per cent encounter the format through social feeds and recommendations, making algorithm-driven discovery the primary engine rather than active search.
Key viewing patterns show a median of 3.5 hours per week (about 30 minutes daily) spread across 7–8 short sessions. Consumption peaks between 8 pm and midnight, with additional spikes during commutes and work breaks classic “in-between moments” that the format fills perfectly. Around 57 per cent of viewing happens in ambient mode (while doing something else), and 90 per cent is solo, enabling more intimate, personal storytelling.
Romance, family drama and comedy lead genre preferences. Audiences show growing openness to AI-generated content, 47 per cent find it unique and creative, while only 6 per cent say they would avoid it entirely. Regional languages are surging after Hindi and English, Tamil, Telugu and Kannada dominate consumption.
Meta, director, media & entertainment (India) Shweta Bajpai said, “Micro-drama isn’t a passing trend, it’s rewriting the rules of Indian entertainment. In under a year, an entirely new category of platforms has emerged, built audience habits from scratch, and created a business vertical that is scaling fast.”
Ormax Media founder-CEO Shailesh Kapoor added, “Micro-dramas are beginning to show the early signs of becoming a distinct content category in India’s digital entertainment landscape. When a format aligns closely with how audiences naturally engage with their devices, it has the potential to scale very quickly.”
The study proposes ecosystem-wide responsibility, universal signposting of commercial intent, shared accountability among advertisers, platforms, creators, schools and parents, built-in safeguards, and formal media literacy in schools.
In a feed that never sleeps and a day that never stops, micro-dramas have slipped into the cracks of every spare minute turning 30-second stories into the new national pastime, one vertical swipe at a time.
