MAM
Cannes Lions 2021: India’s metal tally touches 21 on day 4
Mumbai: Dentsu Webchutney continued its winning spree on day four of the Cannes Lions International Festival of Creativity 2021, winning two Silver Lions and two Bronze Lions, taking its total metal tally to seven.
Cheil India picked up its first Silver Lion on day four, FCB Interface a Bronze, and Ogilvy India won a Bronze Lion rounding off day four with 21 Lions for India.
Here’s the detailed list of the wins on days three and four of the fest:
Dentsu Webchutney
The 8-bit journo for Vice Media
The 8-bit Journo campaign continued its winning spree by adding Bronze Lion under the Mobile Lions category on day four. Created by Dentsu Webchutney for Vice Media, it also took home a Silver in the Digital Craft (real-time contextual content) category on the previous day. The campaign had earlier won two Silver Lions and one Bronze Lion, taking its total winning tally to a cool five Lions. It won a Silver Lion in Creative Strategy (media/entertainment), another Silver Lion in Direct (market disruption), and a Bronze Lion in Direct (media/entertainment) categories.
The campaign was a one-of-its-kind, unique initiative to inform the Jammu & Kashmir public of what transpired in the world when they were under a 100+ day internet and telecom blackout after the scrapping of Article 370 in August 2019.
‘The World’s Most Reported Trailer’ for Trigger Happy Entertainment
In the Entertainment category, it bagged the silver for ‘The World’s Most Reported Trailer’ for Trigger Happy Entertainment to promote the Bollywood movie Thappad. The win was in the audience engagement/distribution strategy sub-category. The campaign aimed to sensitise the public around domestic violence, which was the core theme of the film. It made smart use of the built-in ‘report’ feature on YouTube app and websites and prompted the viewers to report the second trailer of the film, which included the scene from the movie wherein the male lead slaps his wife, played by Taapsee Pannu during a party. Having been reported over 400,000 times, the trailer was ultimately taken down by YouTube within 26 hours, proving the success of the campaign.
‘The Better Half Recipes’ campaign for Swiggy Instamart
Dentsu Webchutney continued its winning spree at the ongoing Cannes Lions Festival of Creativity by picking a Bronze Lion for Swiggy Instamart’s ‘The Better Half Recipes’ campaign under the Creative eCommerce (cultural insight) category.
The e-comm brand launched an innovative cookbook to bring more gender equality into the kitchen. It did this by splitting the recipes into two halves to give both partners an equal responsibility to cook the meal. Each partner had to follow only their side of the instructions to see their meal to completion, together. The ingredients from the cookbook could be ordered directly with a simple QR scan and the order was delivered by Swiggy Instamart. The food delivery platform asked the users to send a picture of them and their better halves in the kitchen, to get their hands on the cookbook. A barrage of entries poured in to claim a copy of #TheBetterHalfCookBook, making the campaign a triumph.
Cheil India
‘Now, Words Aren’t Just Heard’ campaign for Samsung
The agency picked up its first Cannes Lions 2021 metal in the form of a Silver Lion for its ‘Now, Words Aren’t Just Heard’ campaign for Samsung on day four.
The campaign was designed for Samsung Good Vibes smartphone communication, which has two interfaces: one regular, and the other for the deafblind. It translates voice and text messages into Morse Code vibrations, and vice versa, helping the deafblind community. Supported by a robust digital campaign and nationwide training workshops, the campaign is bringing inclusivity to over 500,000 people who have been disregarded by modern social media technologies.
FCB Interface
‘The Punishing Signal’ campaign for Mumbai Police
The no-honking campaign for the Mumbai police by FCB Interface continued its winning run, adding one more Bronze Lion to its metal tally. ‘The Punishing Signal’ campaign picked the Lion in Brand & Activation (not-for-profit/charity/ government) category.
One of the most successful campaigns at Cannes Lions this year, the campaign, thus far, has won seven metals, including one Gold, three Silver, and two Bronze Lions under Health & Wellness, Outdoor, PR, and Brand & Activation Lions.
Ogilvy India
#NotJustACadburyAd for Mondelez
Ogilvy Mumbai’s work titled #NotJustACadburyAd campaign won a Bronze Lion under Creative Data (data-driven targeting) category. The Creative Data Lions category celebrates the intersection of creativity and data. Created for Mondelez’s ‘Cadbury Celebration’ on Diwali last year, the campaign managed to advertise not just the brand, but thousands of small businesses across India.
Brands
Maharashtra panel orders Lodha to refund Rs 5 crore to homebuyers
Consumer court flags unfair practices in long-running property dispute case
MUMBAI: In a sharp rebuke to one of India’s biggest real estate players, the Maharashtra State Consumer Disputes Redressal Commission has directed Macrotech Developers to refund nearly Rs 5 crore to a senior citizen couple, Uttam and Anindita Chatterjee. The ruling, delivered on March 13, 2026, calls out the developer for “deficiency in service” and “unfair trade practices”, bringing closure to a dispute that has stretched over a decade.
The case traces back to 2015, when the couple booked a 3-BHK flat at World Towers in Lower Parel for Rs 12.22 crore, with possession promised within a year. What followed was a series of changes that complicated matters. After deciding to exit the project, they were persuaded to shift to a 4-BHK in another development priced at Rs 8 crore, with delivery scheduled for 2018. However, within months, the price was allegedly increased to Rs 10 crore. After demonetisation reshaped the market, similar flats were reportedly being offered at lower prices, but the couple were not given the benefit.
Despite paying over Rs 2.83 crore, the couple neither received possession nor clarity. Instead, in 2018, the developer unilaterally cancelled the booking, retained part of the amount as earnest money, and argued that the buyers were investors rather than consumers. The commission rejected this claim, observing that casual references to “investment” do not take away consumer rights when the purchase intent is residential.
The bench also held that the developer could not penalise buyers for payment delays while failing to meet its own delivery commitments. It noted the lack of formal documentation for revised terms and termed the prolonged retention of funds without delivering a home as exploitative.
As part of its order, the commission directed the developer to refund Rs 2.83 crore paid by the couple, along with interest at 10 per cent per annum, amounting to around Rs 2.12 crore. In addition, Rs 1 lakh has been awarded for mental agony and Rs 50,000 towards litigation costs, taking the total payout to over Rs 5 crore. The developer has been asked to comply within two months.
For now, the ruling serves as a reminder that in real estate, shifting terms and delayed promises can carry a significant cost.
