iWorld
Spotify offers a new talent platform for women podcast creators
Mumbai: With a goal to spotlight and nurture India’s growing audio community, Spotify has launched ‘Sound Up’, a global program created to identify underrepresented communities. It enables participants to hone their podcast skills through training, mentoring, workshops, and full-program support provided by the audio streaming platform. In India, Spotify will focus on women as an underrepresented community, with the hope to bring more female talent into India’s thriving audio ecosystem.
The facilitators for this free program include renowned radio presenter, journalist, podcast producer, and audio content & production consultant – Mae Mariyam Thomas and an eminent writer, producer, and original content creator – Riya Mukherjee. Ten finalists will be chosen to attend the program later this year.
Spotify global lead-Sound Up, Natalie Tulloch said, “Since its launch in 2018, Sound Up has successfully supported the voices of underrepresented communities with an aim to tackle inequity. The program seeks to identify opportunities for new talent, and we are eager to find and represent unique female storytellers from India. Ultimately, we want to create a cascading effect where, as we support more women, they in turn act as role models and empower other women in their network to dial up the female voice in the audio industry.”
“And to ensure everyone has equal access to resources and technology, Spotify will provide computers, internet access, and podcast recording equipment to the Sound Up participants,” she added.
Earlier this year, Spotify launched AmplifiHer in India, a sustained initiative that includes women across music and podcasts, inspiring upcoming talent through their own career paths and stories of success and failure, and EQUAL, which caters to female artists and podcasters, by featuring them prominently on the platform.
In the past, Sound Up has been offered to women and non-binary people of color in the US, UK, Ireland, and Sweden; young people of colour from the Periferias in Brazil; and members of the LGBTIQA+ community in Germany.
Interested candidates above the age of 18 can now apply online until 26 July, with more details available at soundupindia2021.splashthat.com/.
iWorld
Anirudh Ravichander and Universal Music India join forces to take South India’s sound to the world
The composer behind 13 billion streams launches Albuquerque Records with UMI as its exclusive global partner
MUMBAI: Universal Music India has struck an exclusive partnership with Albuquerque Records, the freshly minted independent label of singer-composer Anirudh Ravichander, in a deal that bets big on South India’s booming pop and hip-hop scene going global.
The arrangement, announced on 17 March, will see Universal Music India handle future pop and hip-hop releases by Anirudh himself, as well as artists signed to the new label. A first release is already in the pipeline for April, featuring Anirudh.
The numbers behind the man are hard to ignore. Debuting in 2012 with the viral sensation “Why This Kolaveri Di”, Anirudh has since clocked over 13 billion audio streams across more than 770 tracks, cementing his position as the No.1 South Indian artist on Spotify by total streams. His fingerprints are all over some of the Tamil film industry’s biggest musical moments, from Hukum and Vaathi Coming to Arabic Kuthu and the A23 Theme.
But Albuquerque Records is a different beast. Built for the non-film space, it is designed to nurture independent talent and champion the next wave of Indian pop voices. “Universal Music India’s leadership in pop and hip-hop made them the natural partner,” said Anirudh. “I’m excited to take independent voices to audiences around the world.”
Universal Music India’s chairman and CEO Devraj Sanyal was equally effusive. “Anirudh represents the future of Indian music, bold, original, and with enormous potential,” he said. “Identifying transformative talent is our superpower, and this partnership reflects that belief.”
Sanujeet Bhujabal, managing director of Universal Music India, framed the deal as more than a distribution play. “Albuquerque Records represents Anirudh’s bold artistic vision in the world of pop and hip-hop,” he said. “True to his legacy of innovation, this partnership is set to establish yet another landmark creative space, this time for the emerging world of iPop and beyond.”
For Universal Music India, the deal deepens a long-running push into South India’s four key language markets: Tamil, Malayalam, Kannada and Telugu. The label already has regional imprints, film partnerships with Maddock Films and Excel Entertainment, and a growing non-film roster. Landing Anirudh, arguably the south’s most bankable music brand, is a statement of intent. South Indian music has the streams. Now it is coming for the world.
