MAM
The Hershey Company appoints Geetika Mehta as MD, India
Mumbai: North America-based global snacking company and chocolate maker, The Hershey Company, announced the appointment of Geetika Mehta, as managing director, India effective from 1 July. India continues to remain a key focus market for Hershey International and the organization is committed to talent development and building leadership. Geetika’s appointment will further strengthen the leadership at Hershey India, the company said in a statement.
Geetika will be reporting to The Hershey Company India VP and AEMEA Herjit Bhalla, who was recently elevated to a global role. Herjit reports directly to Hershey International president Rohit Grover.
In her most recent role, she served at Hindustan Unilever as general manager for its home and hygiene business. With various leadership roles in FMCG and food businesses, Geetika brings over 18 years of experience across commercial and consumer marketing.
Welcoming Geetika on board, Hermit Bhalla said, “The Indian market is of significant importance to us and is critical to our long-term growth plans. In our endeavor to further strengthen the leadership and drive resilient growth and execution, we are delighted to have Geetika onboard. With a proven track record of building and nurturing small businesses and leading growth for large businesses and driving profitability and turnaround, I am confident that Geetika will successfully lead the Hershey India team into the next phase of growth, scale and evolution.”
The newly appointed MD said, “I am excited to start my new journey and be a part of the wonderful narrative at Hershey India. My central focus will be on the next phase of growth in developing a strong, multi-category play while strengthening positions across key growth segments. I look forward to script a strong growth story in India with the immensely talented team here.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
