MAM
McDonald’s India – north & east launches specially curated minions menu
MUMBAI: McDonald’s has announced that it is introducing ‘the largest-ever collection of minions toys’ across its north and east India outlets, starting 2 July.
With every purchase of a McDonald’s Happy Meal, customers will receive a minion collectible packed in a capsule available in 36 different designs. Select minions will have a special golden collectible, the brand said. To celebrate the minions’ favorite food, “BA-NA-NA,” customers can enjoy a variety of banana flavoured across the range of minions-special desserts in a limited time offer, it added.
“Minions are likable, enigmatic, and most importantly relevant given their global mass appeal. We are excited to bring fun and excitement this summer to our guests. We are sure that the minions range of toys and the minions-special menu items will provide an ultimate fun experience to our esteemed customers,” said McDonald’s India – north and east chief operating officer Rajeev Ranjan. Connaught Plaza Restaurants Pvt. Ltd. operates McDonald’s restaurants in north and east India.
The customers will be able to order the new offerings through the McDonald’s App, in-store, at the drive-thru’s, or via McDelivery.
Brands
Hard Rock kitchen appliances to enter India through EBG Group
Coffee machines and gadgets set to tap Rs 29,000 crore market
MUMBAI: EBG Group has partnered with Hard Rock International to bring a new range of Hard Rock branded coffee machines and small kitchen appliances to Indian consumers, marking the global brand’s entry into the country’s premium home appliance segment.
The partnership will see EBG Group design, develop, manufacture and distribute the appliances under a licensing agreement. The collaboration is backed by a planned investment of Rs 100 crore and is targeting revenue of Rs 500 crore over the next five years.
The companies are looking to tap into India’s fast growing premium home appliance market, estimated at around Rs 29,000 crore and expanding at an annual growth rate of about nine per cent. Their aim is to capture roughly five per cent market share in the coming years.
Globally, Hard Rock has built a strong presence across hospitality, entertainment, retail and lifestyle merchandise. The new venture extends the brand’s music inspired identity into everyday household products, bringing its distinctive design language to modern kitchens.
EBG Group founder and chief executive officer Irfan Khan said the collaboration blends brand appeal with product performance. “Hard Rock represents energy, authenticity and a globally aspirational lifestyle. Through this partnership we aim to introduce a differentiated portfolio of premium coffee machines and kitchen appliances that combine design, reliability and strong brand experience,” he said.
The upcoming product range will pair Hard Rock’s bold aesthetics with high performance technology and premium materials. The first phase of the launch will focus on key metropolitan markets, followed by expansion into other major cities.
Products will be available through leading retail chains, major e commerce platforms and select premium distribution channels, targeting urban consumers looking for appliances that deliver both performance and lifestyle appeal.
