iWorld
SonyLIV brings in TCS as its technology partner
MUMBAI: IT company Tata Consultancy Services (TCS) on Tuesday said that it has entered into a strategic partnership with SonyLIV, to help the streaming platform create an innovative business model enabled by digital technologies, enhance customer experience, and pave the path for future growth.
The partnership will leverage TCS’ next-gen digital capabilities, global expertise, domain knowledge, and innovation ecosystem to define SonyLIV’s platform transformation roadmap for India and global markets, it said in a statement.
TCS will help enhance its core OTT platform to leverage AI and machine learning to provide personalised experiences to subscribers across devices. It will also help SonyLIV use data and insights to monetise content and create new revenue streams, it added.
Additionally, TCS will set up a world-class Experience Design Center leveraging its innovation labs, where it will deploy its Location Independent Agile Model to accelerate innovation by rapidly prototyping and helping SonyLIV launch new best-in-class features ahead of the market.
The partnership will help SonyLIV reimagine the customer experience and engagement, enhance its brand, establish competitive differentiation in the marketplace and drive growth, the statement further said.
SonyLIV, Sony Entertainment Television and Studio Next, business head, Danish Khan said, “We are delighted to have TCS on board as our technology partner. We will work closely with the TCS leadership team in India, the US, and UK to enhance the user experience of SonyLIV. Further, we hope to harness the TCS global talent reach, infrastructure, and global centers of excellence to bring innovations that will improve engagement and provide a delightful consumer experience.”
“Through this partnership, TCS will bring its deep domain knowledge in the media and OTT industry along with world-class technology capabilities to enable SonyLIV to innovate at speed and scale. TCS will leverage its global innovation ecosystem to introduce next-gen immersive and interactive features to enrich the overall customer experience,” TCS India, country head, Ujjwal Mathur said.
Gaming
Roblox appoints Sunil Rao as India managing director to drive growth
Former AWS leader to lead creator ecosystem, partnerships and local strategy
MUMBAI: Roblox has appointed Sunil Rao as managing director for India, as the company looks to deepen its footprint in one of its fastest-growing markets.
Rao, who will join in May, will serve as the senior-most representative for Roblox in India, leading local strategy, partnerships and day-to-day operations. His mandate includes strengthening the platform’s presence, supporting the creator ecosystem and aligning India’s market needs with global priorities.
A key focus area will be nurturing India’s growing community of developers and creators, enabling local studios to leverage Roblox’s tools for scaling and monetisation. Globally, the platform’s creator community earned over $1.5 billion in 2025, underlining the economic potential of user-generated content ecosystems.
“Roblox is at the forefront of enabling a new generation of creators and games. India’s scale, creativity, and entrepreneurial energy present a massive opportunity,” said Rao. “I’m excited to build a vibrant and inclusive ecosystem that empowers developers and creators across the country. Ensuring child safety and aligning closely with India’s regulatory framework will be among my top priorities.”
Welcoming the appointment, Roblox vice president international Zhen Fang said India represents a high-potential market for the company. “Sunil brings deep expertise in building operations across diverse markets, and his passion for community-centric platforms makes him the ideal leader to drive our next chapter of growth in the country.”
Rao brings over two decades of experience across technology platforms, venture capital and developer ecosystems. He was previously part of the leadership team at Amazon Web Services, where he led strategy and corporate business development across Asia-Pacific and Japan. He also served as a partner at Lightspeed Venture Partners, working closely with startups and founders.
Earlier in his career, Rao played a key role in building developer ecosystems at Symbian, Nokia and Google, contributing to the growth of major mobile and internet platforms.
With India’s large youth population and rapidly evolving digital landscape, Roblox’s latest leadership move signals a sharper focus on long-term growth, local relevance and creator-led innovation in the market.
