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JSW MG Motor India to enter car segment with MG Select

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Mumbai: JSW MG Motor India announced the launch of MG Select, a new channel brand targeting the growing ‘accessible luxury’ segment in India. This segment is characterised by consumers seeking exclusivity with premium products and elevated experiences. With MG Select, the company will focus on providing unparalleled customer experience for the segment buyers.

This move reflects the company’s strategic response to opportunities in the premium automotive market, particularly the rising demand for luxury products that are more inclusive, sustainable, and personalised. This focus on a curated experience aims to differentiate MG Select in a competitive market. MG Select will establish exclusive, new-age luxury, experience centres in 12 key cities across India in Phase 1.  The brand will offer a range of vehicles primarily NEVs, including plug-ins, hybrids, EVs, and more.

JSW MG Motor India chief growth officer Gaurav Gupta said, “The traditional concept of ‘purchasing’ is evolving, with Indian consumers increasingly shifting towards accessible luxury. MG Select aims to position itself as a key player in this segment by offering an elevated brand experience to new-age customers, who aspire for premium brands. Infused with personalisation and driven by innovation, the MG Select experience centres will offer a curated experience to customers, blending culture, hospitality, sustainability, innovation and craftsmanship, and reimagining luxury.”

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These cars will embody MG Select’s commitment to the pillars of innovation and sustainability. MG Select will offer a range of high-end vehicles, and, over the next two years, will expand its portfolio to include four premium products, with its maiden product planned for Q1 of 2025.

JSW MG Motor invites dealer partners who can resonate with the vision of MG Select and help make it a reality.

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Brands

Dabur buys minority stake in Ras Beauty for Rs 60 crore

Dabur Ventures deal backs fast-growing luxury skincare brand

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MUMBAI: Dabur India Limited has dipped into the world of luxury skincare, signing a definitive agreement to acquire a minority stake in Ras Beauty Private Limited for Rs 60 crore. The investment marks the first bet from Dabur Ventures, the FMCG major’s Rs 500 crore platform set up in October 2025 to back high-potential, new-age direct-to-consumer brands.

Founded in Raipur by Shubhika Jain, her sister Suramya Jain and their mother Sangeeta Jain, Ras Beauty has grown from a family-led passion project into a fast-scaling “Farm-to-Face” skincare label. Its range of face elixirs, serums and moisturisers blends essential oils with nature-derived actives, striking a balance between botanical purity and laboratory precision.

The numbers tell their own story. Ras has clocked a three-year Cagr of around 75 per cent and an annual run rate of approximately Rs 100 crore, all while maintaining strong gross margins. That growth has been fuelled by a digital-first approach, in-house R&D and manufacturing, and a sharp focus on clean, sustainable sourcing.

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Dabur India executive director and group head corporate strategy Abhinav Dhall, said the company was drawn to Ras’s distinct positioning at the intersection of nature, science and luxury. He added that the premium beauty segment is poised for robust expansion over the coming decade, and that Ras is well placed to capture that opportunity.

For Ras, the partnership is as much about scale as it is about shared philosophy. Co-founder and CEO Shubhika Jain said Dabur’s 141-year legacy of building trusted, purpose-led brands makes it a natural ally. The capital infusion, she noted, will help accelerate the brand’s omnichannel footprint, deepen research capabilities and invest in team and brand building, with an eye on establishing Ras as a leading Indian luxury skincare name both domestically and overseas.

With this move, Dabur is not just investing in a skincare label. It is placing an early wager on India’s growing appetite for premium, conscious beauty, and signalling that heritage FMCG players are ready to play in the new-age D2C arena.

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