MAM
Clevertize brings on board Suman Mani as creative director
Mumbai: Clevertize, the integrated marketing agency, has appointed Suman Mani as its creative director. He moves from Cheil India where he worked as creative director, digital.
Mani brings with him 14 years of experience in the advertising industry across various platforms – creative, design, art, and building influential brand experiences. His professional stints also include names like Dentsu Webchutney, JWT, and Hakuhudo Percept.
Clevertize founder and CEO Sagar Nidavani said, “I am delighted to welcome Suman into the leadership team at Clevertize. As we dial up our creative abilities and drive content lead innovations, Suman will be a great fit for the same. He has done clutter-breaking creative work for some of the top brands in the country. Suman will lead our vision to transition Clevertize into a creative-led integrated marketing agency.”
Speaking on his new role, Mani shared, “With the world now at our fingertips, integrated digital marketing solutions is the way forward for our industry. Clevertize is at the cusp of this shift and this is what excites me as I join their team. With the dynamic changes that we are experiencing in the digital space, new avenues of creative expression and digital innovations have become key driving factors and I look forward to unlocking a world of possibilities with this team of enthusiastic and eager minds. My mandate is to raise the bar and take the agency to the next level of creative existence.”
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
