MAM
Harvest Gold unveils new logo in brand revamp
Mumbai: Harvest Gold, a bakery food brand, has revamped its visual identity with a new logo and packaging to strengthen its brand positioning.
With this fresh transformation, Harvest Gold aims to influence the buying decisions of young Indians, and reinforce the brand ethos ‘Wahi Swaad, Naya Andaaz’, the brand said in a statement on Thursday.
The new packaging brings several changes in the front panel of the packets, including a personalized call-out in every variant, a wider red strip, use of new-age font, better visibility of product type, and use of logo beyond the seal of the packet, it added.
Speaking about the brand makeover, Harvest Gold’s MD Raj Kanwar Singh shared, “The new logo of Harvest Gold is quintessentially Indian. It has been designed keeping in mind the fact that our audience is becoming more diverse every day. The new logo resonates with the vibrant and dynamic spirit of young and effervescent India. The sun in the new Logo reflects the energy and rededicated hope that inspires people to make the best of each day.”
The new design will be visible on all Harvest Gold products, as well as in shops, on vehicles, and merchandise starting 9 July.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
