iWorld
Adobe to hold a virtual workshop on content creation on 10 July
New Delhi: As digital overtakes all forms of businesses across the world, creating content that connects with the masses has become a challenging proposition. The pandemic threw its challenges, compelling organisations to adapt to the changing demands, and take a re-look at how they generate and publish new content.
So, what are the elements of a successful content strategy in the post-pandemic world? How can content creators pivot to the changing dynamics, as people clamour for new and refreshing content? What are the secrets that you wish you knew about the emerging field?
These are some of the questions that Adobe plans to address in its upcoming virtual workshop being organised in collaboration with Indiantelevision.com this Saturday, 10 July.
The workshop will begin with a session on ‘The Influencer and the craft of videos’ by Suhani Shah, a mentalist, magician, and YouTuber. This will be followed by a session on ‘The Art of Filmmaking’ from 11:20 AM to 12:05 PM, where Indiantelevision.com’s founder and editor-in-chief Anil Wanwari will engage in a conversation with the filmmaker and production designer Omung Kumar Bhandula.
Art director turned filmmaker, Bhandula made his directorial debut with the 2014 biographical sports drama Mary Kom starring Priyanka Chopra, which was a critical as well as a commercial success. He then went on to make another biopic on Sarabjit Singh, who was lodged in a Pakistan jail.
This will be followed by a session on ‘Know-How from content producers and career opportunities in content creation, where Digital Media Adobe Systems, India and South Asia, head-education, Supreeth Nagaraju A will be in conversation with Bodhi Tree Multimedia Ltd’s director and co-founder Sukesh Motwani.
The virtual workshop will conclude with a sneak preview on Adobe’s professional video editing tools by Adobe, Digital Media, senior solutions consultant, Chetan Jadhav.
iWorld
X launches XChat messaging app on iOS with calls and encryption
Standalone app marks shift from “everything app” vision, adds E2E messaging.
MUMBAI: From one big app to many small chats, X seems to be splitting its ambitions. X has rolled out its standalone messaging app, XChat, to iOS users, opening up a new front in its evolving product strategy. The app allows users to connect with existing X contacts through private and group messages, file sharing, as well as audio and video calls. The launch follows a limited beta phase, where the platform tested the product with a smaller user base to refine the experience. Now available publicly, XChat marks a notable pivot from earlier ambitions championed by Elon Musk to turn X into a single “everything app” combining messaging, payments, commerce and more.
Instead, the company under xAI ownership and backed by SpaceX appears to be building a suite of standalone applications, each targeting specific use cases while expanding its broader ecosystem.
At launch, XChat includes end-to-end encrypted messaging, PIN-based access, disappearing messages, and features such as message editing, deletion for all participants, and screenshot blocking. The company has also said the app is free from advertisements and tracking mechanisms, positioning it as a privacy-first alternative in a crowded messaging space.
However, security claims around the platform are likely to face scrutiny. Earlier iterations of XChat drew criticism from experts who argued it fell short of established encrypted platforms like Signal. With the wider rollout, the app is expected to undergo fresh evaluation to assess whether those concerns have been addressed.
Beyond messaging, XChat will also house X’s Communities feature, which is being discontinued on the main platform due to low usage and spam concerns. Migrating these users could provide an early boost to adoption, effectively turning XChat into both a communication and community hub.
The move underscores a broader recalibration at X less about cramming everything into one app, and more about spreading bets across multiple touchpoints, one message at a time.
