MAM
Vedanta celebrates the spirit of social transformation in new campaign
Mumbai: Vedanta Limited, a subsidiary of Vedanta Resources Limited, has launched a new campaign through its flagship project, Nand Ghar, focused on key areas of Health, Education, Nutrition, Women Empowerment & Hygiene. The campaign titled #ForABetterKal aptly showcases the essence of Nand Ghar, aiming to bridge the gap between urban and rural India.
The Nand Ghar project – run under the aegis of the Anil Agarwal Foundation – is transforming the Anganwadi ecosystem in collaboration with the Union Ministry of Women & Child Development, the company said in a statement on Saturday.
With more than 2,300 Nand Ghars across 11 States, the #ForABetterKal campaign is key to bringing out stories to the world and aid transformation in rural women & children. Nand Ghar aims to transform the lives of seven crore children and two crore women at the grassroots level, it added.
Shedding more light on the initiative, Vedanta Resources’ director Priya Agarwal Hebbar said, “All women and children deserve equal opportunities. Vedanta Nand Ghars are working towards providing the best nutrition, healthcare, education and skilling for children and women in rural India to help them grow and become self-sufficient. These videos are a testimony to the undying spirit of our frontline workers of Nand Ghar who are fulfilling these dreams through their unwavering determination.”
The campaign, conceptualised and created by McCann World Group, has unveiled five videos paying tribute to frontline workers of Nand Ghar who are working tirelessly towards the upliftment of communities. These videos will be launched as TVCs across multiple national television channels as well as social media platforms. They will be aired on leading channels supported by digital, outdoor and retail activation plan.
Speaking on the idea behind the video campaign, McCann Worldgroup India’s CEO & CCO Prasoon Joshi said, “A brand carries in itself rivulets of narratives that gradually engage and build a unique relationship. Desh ki Zarooraton ke Liye has already struck a chord with the audience. With the launch of the second phase of this campaign, a new dimension to this relationship will be added.”
MAM
Vikram Vijay Chandan steps down as Vice President of Sales at Sony Pictures Networks India
Sales veteran exits after 16 years with the media giant.
MUMBAI: Vikram Vijay Chandan has decided to change into a new pair of shoes after 16 years of striding through Sony Pictures Networks India. The experienced media executive has stepped down from his role as Vice President of Sales at Sony Pictures Networks Distribution India. He announced his departure via a LinkedIn post, describing it as “time to change into a new pair and step back into the game called life.”
Chandan joined Sony in 2010 and rose through the ranks, holding leadership positions across sales, affiliate partnerships, and business development. In his most recent role, he spearheaded national sales strategies and managed revenue responsibilities exceeding Rs 175 crore in the North region, while leading large cross-functional teams.
In his farewell note, he expressed a mix of emotions, “After spending 16 incredible years with Sony Pictures, I have decided to move on.”
Before joining Sony, Chandan gained valuable experience in sales and distribution at organisations including ESPN Star Sports, Lotte India, Cargill India, and Parle Products. He holds an MBA in Marketing from the Institute of Management Technology, Ghaziabad, and a B.Com degree from Delhi University.
Details of his next professional move have not been disclosed.
In the fast-paced world of media and entertainment, where deals move as quickly as content, Vikram Vijay Chandan has been a steady performer for over a decade and a half. As he steps away from Sony, the industry will be watching to see where this seasoned sales leader laces up next.
