Account
Zenith bags the media mandate for Mamaearth
New Delhi: Personal care brand Mamaearth has awarded its media mandate to Publicis Groupe’s Zenith following a multi-agency pitch. The agency will bolster the brand’s advertising and promotion efforts in India and handle the whole gamut of media planning, together with model technique, planning, shopping for and implementation, it said on Monday.
“The scope of labor will deal with planning which is ROI pushed with knowledge analytics as its core. This emphasis will assist in broadening the digital-first model to bigger viewers and construct a powerful presence throughout its diversified classes and the classes they aspire to foray into in the near future,” the company added.
Zenith, CEO, Jai Lala, CEO said, “Mamaearth is dedicated to its customers and conserving its model concept and ethos intact, we at Zenith aim to ship a targeted consumer-driven 360-degree media method. With our distinctive ROI plus and digital-first observation, we intend to assist the model attain its enterprise targets within the FMCG class available in the market.”
Mamaearth, vice president, advertising, Sambit Sprint said, “As we develop, we’re continually trying to reach out to increasingly millennials in India and have significant conversations with them about our merchandise and our perception of “Goodness Inside”. We have now chosen Zenith as our media company companion. Zenith will assist us obtain our targets by figuring out the precise media combine and expedite the following step of our progress journey.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
