Brands
Golden Bullet welcomes Olympian Manu Bhaker as brand ambassador
Mumbai – Golden Bullet has announced the signing of Manu Bhaker, one of India’s most celebrated athletes, as their brand ambassador. Bhaker’s recent outstanding performances at the Paris 2024 Olympics, where she clinched two bronze medals in the 10m air pistol events—one in the individual category and another in the mixed team event—cement her place as a symbol of precision, resilience, and focus.
Industrial Tools Corporation, the company behind Golden Bullet are prominent players in the power tools, hand tools and accessories industry since 1963. Known for setting new standards in reliability and innovation, the company continues to empower professionals across industries with tools that deliver exceptional performance.
At just 22 years old, Bhaker has already made history by becoming the first Indian athlete since Independence to win two medals in a single edition of the Olympics. Her achievements mark her as the face of a new generation of Indian champions who are rewriting records on the world stage. Bhaker’s journey to becoming an Olympic medalist embodies determination and grit, qualities synonymous with the tools Golden Bullet produces.
IOS Sports and Entertainment, the exclusive marketing agency of Ms Manu Bhaker facilitated this association between Golden Bullet and the double Olympic Medalist.
Sharing her thoughts on the association, Manu Bhaker commented “I am excited to partner with Golden Bullet, a brand that resonates with my values of accuracy, consistency, and reliability. Just like every shot I take demands precision, Golden Bullet’s tools stand for uncompromised quality and performance. I look forward to inspiring others to aim for excellence with this collaboration.”
Commenting on the partnership, Kamal Kampani and Akash Kampani, partners at Industrial Tools Corporation, said: “We are thrilled to welcome Manu Bhaker into the Golden Bullet family. Her relentless pursuit of perfection and her exceptional achievements align perfectly with our brand’s vision to empower individuals with tools that deliver precision, power, and performance. Manu’s journey reflects the dedication and strength that we aim to bring to every professional using our tools.”
IOS Sports & Entertainment founder & MD Neerav Tomar said, “We are delighted to facilitate a partnership with Manu Bhaker and Golden Bullet. From an ideology perspective, the brand is in sync with Manu, and the collaboration is the right fit for her. We are confident that the deal will help both Manu and the brand in achieving their long-term visions and goals together.”
Brands
NODWIN Gaming brings back Sidharth Kedia as chief strategy and investments officer ahead of IPO
Former CEO returns to drive fundraising, M&A and global expansion plans
GURUGRAM: NODWIN Gaming has appointed Sidharth Kedia as chief strategy and investments officer, marking a high-profile return as the company gears up for its next growth phase and a potential public listing.
Kedia, who previously served as CEO between 2019 and 2023, steps back in at a pivotal time with a mandate spanning strategy, fundraising and mergers and acquisitions. His appointment comes amid ongoing pre-IPO fundraising efforts and a broader push to strengthen shareholder value.
During his earlier stint, Kedia helped transform NODWIN’s trajectory, driving a tenfold jump in revenue and raising over $50 million in capital. He also played a key role in expanding the company beyond esports into a diversified youth media and entertainment platform. Under his leadership, the company’s valuation grew sharply, from around Rs 140 crore following Nazara Technologies’ investment in 2018 to $350 million pre-money after a funding round led by Sony Group Corporation in 2023.
With over two decades of experience, Kedia brings a cross-sector perspective spanning fintech, private equity and media. His career includes stints at Reliance Industries, where he worked on strategic initiatives across the Network18 portfolio, and at Viacom18, where he led corporate strategy and M&A efforts.
In his new role, Kedia will focus on sharpening NODWIN’s long-term strategy, identifying inorganic growth opportunities and strengthening its global investment narrative as the company builds a scalable, IP-led business across gaming, content and live experiences.
NODWIN Gaming chief strategy and investments officer Sidharth Kedia said, “It feels great to be back at NODWIN at such an important point in its journey. Having seen the company grow over the years, it’s clear how strong the foundation is today and how much opportunity lies ahead. NODWIN is entering a phase where focused strategy, thoughtful capital allocation, and strong execution will unlock its true value potential.”
Welcoming him back, NODWIN Gaming co-founder and managing director Akshat Rathee said, “Sidharth has played a pivotal role in shaping NODWIN’s journey, and his return comes at an important stage as we continue to scale the business globally and look at a potential listing. His leadership will be instrumental in driving long-term value creation.”
The appointment follows recent board strengthening, including the induction of Arnd Benninghoff, as the company builds institutional depth ahead of a possible IPO.
Backed by strong financial momentum, with revenues already surpassing last year’s full-year figures within the first nine months of FY26, NODWIN is doubling down on scale and strategy. With Kedia back in the mix, the company appears to be lining up its next big level up.
