Brands
VingaJoy ropes in Jacqueline Fernandez as brand ambassador
Mumbai: Homegrown consumer electronics manufacturer VingaJoy has announced Bollywood star Jacqueline Fernandez as its brand ambassador. The collaboration is aimed at creating increased brand awareness with respect to the young consumer base.
With the tagline ‘Be Loud, Be Proud,’ the brand is focused on being the first choice of millennials and offers products such as earphones, headphones, speakers, travel chargers, and premium rugged cables that seamlessly integrate into the youth’s style statement. In line with the spirit of the brand, Jacqueline was a unanimous choice as she represents the energy of the youth, the brand said in a statement.
“Jacqueline Fernandez is the perfect face for our brand. She is dynamic, young, and stylish, and a person who has left her own mark in the industry, making her the perfect expression of VingaJoy,” said VingaJoy’s co-founder Lalit Arora. “We are delighted to invite Jacqueline Fernandez to join our crew and take our brand’s style quotient to a whole new level. We welcome her to the VingaJoy family and are confident she will inspire our consumers to feel proud to be associated with a brand like ours.”
“I am extremely thrilled to be the face of VingaJoy and participate in the brand’s incredible journey of success and innovation,” said Jacqueline. “Known as the millennial audio brand, VingaJoy offers seamless tech quality and modern design in all its products. The company’s innovative approach to offer consumer-focused solutions is what attracted me to it. I am hopeful that this association will ensure higher brand recall, and eventually create a larger customer base for VingaJoy.”
Brands
Hard Rock kitchen appliances to enter India through EBG Group
Coffee machines and gadgets set to tap Rs 29,000 crore market
MUMBAI: EBG Group has partnered with Hard Rock International to bring a new range of Hard Rock branded coffee machines and small kitchen appliances to Indian consumers, marking the global brand’s entry into the country’s premium home appliance segment.
The partnership will see EBG Group design, develop, manufacture and distribute the appliances under a licensing agreement. The collaboration is backed by a planned investment of Rs 100 crore and is targeting revenue of Rs 500 crore over the next five years.
The companies are looking to tap into India’s fast growing premium home appliance market, estimated at around Rs 29,000 crore and expanding at an annual growth rate of about nine per cent. Their aim is to capture roughly five per cent market share in the coming years.
Globally, Hard Rock has built a strong presence across hospitality, entertainment, retail and lifestyle merchandise. The new venture extends the brand’s music inspired identity into everyday household products, bringing its distinctive design language to modern kitchens.
EBG Group founder and chief executive officer Irfan Khan said the collaboration blends brand appeal with product performance. “Hard Rock represents energy, authenticity and a globally aspirational lifestyle. Through this partnership we aim to introduce a differentiated portfolio of premium coffee machines and kitchen appliances that combine design, reliability and strong brand experience,” he said.
The upcoming product range will pair Hard Rock’s bold aesthetics with high performance technology and premium materials. The first phase of the launch will focus on key metropolitan markets, followed by expansion into other major cities.
Products will be available through leading retail chains, major e commerce platforms and select premium distribution channels, targeting urban consumers looking for appliances that deliver both performance and lifestyle appeal.
