Brands
MPL Sports unveils all-new sportswear collection
Mumbai: MPL Sports, the official kit sponsor of the Indian Men’s, Women’s, and Under-19 Cricket Team, Thursday unveiled its all-new sportswear collection made for cricket fans.
This comfortable and affordable range, spanning both performance and lifestyle wear, includes an official stadium jersey, training gear, and graphic tees. The pieces reflect the colours and iconography of the national team and feature exciting adaptations of unmistakable player styles, the brand said in a statement.
Commenting on the launch, MPL and MPL Sports’ SVP – growth and marketing Abhishek Madhavan said, “Through our partnership with BCCI, our goal is to provide cricket fans with a wide range of affordable, quality merchandise that they can sport to flaunt their pride; this new launch underscores this commitment. In conceptualising the pieces, we took the official Team India jersey and added a modern flair for style and versatility, to give fans more than one way to support the team. This range—which is by far the most comprehensive official assortment in the Team’s history—will appeal to every single cricket fan who wants to rep the Team India colours while expressing their personal style.”
The new range, along with the Team India retro limited over jersey, can be purchased on the MPL Sports website.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
