MAM
dentsumcgarrybowen India elevates Indrajeet Mookherjee to managing partner
MUMBAI: dentsumcgarrybowen (dentsuMB), the integrated agency from the house of dentsu India, has promoted Indrajeet Mookherjee to the role of managing partner. Mookherjee will now lead the agency nationally and will report into dentsuMB Group CEO Sidharth Rao, the agency said in a statement.
dentsumcgarrybowen is part of the larger, newly formed dentsuMB group, which houses a cluster of creative agencies from within the dentsu creative service line of business.
Prior to this, Mookherjee was dentsuMB president – South, where he led operations for offices in Bangalore, Chennai, and Kochi. Mookherjee joined dentsu India as executive vice president in 2016. Prior to dentsu, he was managing director at Soho Square, Indonesia – part of the Ogilvy Group.
Mookherjee is armed with more than two decades of experience in leadership roles across some of the leading communication networks in India and Indonesia including names such as Lowe Lintas, Ogilvy, and Leo Burnett. He has also worked on significant brands such as Unilever, Nestle, Mondelez, Apple, Himalaya Herbal, AB InBev, and Toyota.
Speaking on the elevation, Sidharth Rao said, “As we continue to strengthen and reshape our creative offering in the Indian market, we needed a leader who is experienced, connected, and understands the nuances of the communication landscape. Indrajeet, with his experience in managing brands and categories across South and Southeast Asia, was the perfect choice to helm our operations. The dentsuMB group of agencies, which already boasts iconic Indian agencies like Taproot Dentsu and Dentsu Webchutney in our stable, are growing at a rapid pace, and I look forward to Indrajeet and his talented dentsumcgarrybowen team, strengthening our creative offering even further.”
Speaking on his new role, Indrajeet Mookherjee added, “I am honoured to join the leadership team of dentsuMB India at a very exciting time where our business is seeing unprecedented change. However, the one constant is the power of ideas and how we deliver business outcomes for our client partners. And that’s where I am hugely inspired by the global legacy of dentsuMB as a creative powerhouse and develop work that wins in the world and leads to better business results for brands. I am looking forward to working with our talented team and group leaders to build and create a truly integrated agency.”
For the record, the brands that are now part of the dentsu creative group in India include Dentsu Webchutney, Taproot Dentsu, WATConsult, Perfect Relations, Isobar, Dentsu One, dentsu MB (erstwhile Dentsu India), and Dentsu Impact. Under this fresh structure, the agencies that will report into Sidharth Rao, are Dentsu Webchutney, Taproot Dentsu, Dentsu One, dentsuMB, and Dentsu Impact.
MAM
Mountain Goat Adventure Festival 2026 kicks off with Kärcher
13th Winter Expedition conquers Leh-Ladakh, Himachal, Upper Mustang and Bhutan from 15–22 February.
MUMBAI: The Mountain Goat Adventure Festival just proved that even the Himalayas need a good scrub because when your 4×4 is caked in mud, snow and legend, only Kärcher gets the job done. The 13th Winter Expedition, part of India’s premier endurance-led automotive community event, roared to life from 15 to 22 February 2026. A disciplined convoy of off-roaders tackled high-altitude deserts in Leh-Ladakh, rugged Himachal ridges, hidden trails in Nepal’s Upper Mustang, and challenging routes in Bhutan.
This year Kärcher India joined as the official wash partner, bringing nearly a century of high-pressure cleaning expertise to the extreme environment. Alfred Kärcher invented Europe’s first hot-water high-pressure washer in 1950, and the brand now celebrating 90 years of innovation in 2025–26 remains the world’s best-selling pressure washer, certified by Guinness World Records.
In the frozen Himalayas, where mud, snow, slush and salt threaten mechanical failure, Kärcher’s machines stripped vehicles clean with precision. From 4x4s to adventure bikes and gear, the tech kept everything expedition-ready and looking sharp.
Mountain Goat co-founders Shashwat Gupta and Suraj Tayal said, “As we enter the 13th Winter Expedition in 2026, Mountain Goat continues to push boundaries across newer terrains and tougher conditions. Strong partnerships play a key role in enhancing the expedition experience. In environments where mud, snow, and slush are constant challenges, maintaining vehicles becomes essential not just for performance, but for pride.”
The collaboration highlighted a perfect match, Mountain Goat’s relentless drive to conquer unforgiving landscapes paired with Kärcher’s legendary ability to blast away the grit. In a festival where every kilometre tells a story, this year’s edition proved that the real adventure isn’t just reaching the peak, it’s arriving there looking like you never left the showroom.
