MAM
Bikano launches new range of evening snacks targeting northern HSM
Mumbai: Packaged snacks brand Bikano has launched a new range of maida-based tea-time snacks targeting the northern Hindi-speaking market. With this move the company seeks to boost revenues, and further organise the segment while cementing its position as a key player.
Delhi, Punjab, Rajasthan, UP, Haryana, J&K, Himachal Pradesh, MP and Chhattisgarh are the main target markets for the initial phase of the launch. Each of the seven products including Bhakar Badi, Tikoni Mathi, Gol Mathi, Matar Para, Methi Mathi, Mini Samosa and Chai Puri will be available in packs of 200g and 400g so as to appeal to both value and premium consumers.
The range focuses on hygiene and taste.
“With these items, we not only wish to help patrons relive the tradition involving regular savouries that accompany their chai-drinking, but also expand the range of snack options that they often combine with their beverages,” said Bikano director Manish Aggarwal. “Apart from satisfying mid-meal cravings and filling the void in snacking routines, these snacks can also serve as a substitute for regular meals when one is travelling, or is stationed in a remote place. Suitably filled in 200 gm convenience packs, they are easy to carry and consume anywhere, anytime.”
Sharing the business objective behind the launch of the new range, Bikano’s head of marketing, Dawinder Pal added, “Even during the tough pandemic time Bikano has continued to carry out market due diligence, maintain the spotlight on distribution and undertake brand- building through focused product campaigns with an eye on improving revenue growth. With COVID-19 showing no signs of relenting plus the fear of the incoming third wave, normalcy is unlikely to return in this quarter too. With all that in mind, we have started to build our innovation funnel slowly and this new range of chai-time snacks is one step towards it. With Bikano’s core competency being in the snacking segment, the launch of these products will give a further competitive advantage to the brand.”
Brands
Hard Rock kitchen appliances to enter India through EBG Group
Coffee machines and gadgets set to tap Rs 29,000 crore market
MUMBAI: EBG Group has partnered with Hard Rock International to bring a new range of Hard Rock branded coffee machines and small kitchen appliances to Indian consumers, marking the global brand’s entry into the country’s premium home appliance segment.
The partnership will see EBG Group design, develop, manufacture and distribute the appliances under a licensing agreement. The collaboration is backed by a planned investment of Rs 100 crore and is targeting revenue of Rs 500 crore over the next five years.
The companies are looking to tap into India’s fast growing premium home appliance market, estimated at around Rs 29,000 crore and expanding at an annual growth rate of about nine per cent. Their aim is to capture roughly five per cent market share in the coming years.
Globally, Hard Rock has built a strong presence across hospitality, entertainment, retail and lifestyle merchandise. The new venture extends the brand’s music inspired identity into everyday household products, bringing its distinctive design language to modern kitchens.
EBG Group founder and chief executive officer Irfan Khan said the collaboration blends brand appeal with product performance. “Hard Rock represents energy, authenticity and a globally aspirational lifestyle. Through this partnership we aim to introduce a differentiated portfolio of premium coffee machines and kitchen appliances that combine design, reliability and strong brand experience,” he said.
The upcoming product range will pair Hard Rock’s bold aesthetics with high performance technology and premium materials. The first phase of the launch will focus on key metropolitan markets, followed by expansion into other major cities.
Products will be available through leading retail chains, major e commerce platforms and select premium distribution channels, targeting urban consumers looking for appliances that deliver both performance and lifestyle appeal.
