MAM
Clix Capital brings on board Rakesh Kaul as CEO
Mumbai: Clix Capital on Thursday announced the appointment of Rakesh Kaul as its new chief executive officer with effect from 16 August.
As the CEO, he will be responsible for all business verticals, reporting directly to the board, the company said in a statement.
A 24-year veteran of the financial services sector, Kaul specialises in retail banking, wealth management, insurance, and mortgages. He joins Clix Capital from RHB Malaysia, where he led the consumer banking business for the group covering Malaysia and ASEAN markets. Earlier, he was associated with Citigroup, holding several leadership roles.
“Be it Product Development, Sales & Distribution, Corporate Strategy, Business Management, and Risk Management, Rakesh’scross-functional exposure has been deep and diverse,” said Clix Capital chairman Pramod Bhasin. “He has tremendous experience in leading teams, managing businesses through change cycles, building scale, and driving transformation.”
“I’m thrilled to have Rakesh in this role and look forward to collaborating and advancing our founding vision of bridging the credit gap among underserved and unserved cohorts, including MSMEs and new-to-credit consumers,” said Clix Capital founder, Anil Chawla. “He holds a deep understanding of Retail and Corporate Banking along with stellar industry networking, all of which will be invaluable for the growth of our Company.”
“Given his strong grasp of new-age technologies that are disrupting financial services coupled with robust domain knowledge, Rakesh will play an important role at Clix in building new platforms for growth,” added Apollo Management senior partner & head of India Private Equity, Utsav Baijal.
“I’m honoured to accept this crucial role with Clix Capital as they continue disrupting and reshaping the NBFC sector,” Rakesh Kaul said. “We will focus on deploying cutting-edge technologies and insightful innovations in driving lending models responsive to end-customer needs. While significantly boosting financial inclusion, Clix Capital remains poised for rapid market expansion.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
