MAM
Clix Capital brings on board Rakesh Kaul as CEO
Mumbai: Clix Capital on Thursday announced the appointment of Rakesh Kaul as its new chief executive officer with effect from 16 August.
As the CEO, he will be responsible for all business verticals, reporting directly to the board, the company said in a statement.
A 24-year veteran of the financial services sector, Kaul specialises in retail banking, wealth management, insurance, and mortgages. He joins Clix Capital from RHB Malaysia, where he led the consumer banking business for the group covering Malaysia and ASEAN markets. Earlier, he was associated with Citigroup, holding several leadership roles.
“Be it Product Development, Sales & Distribution, Corporate Strategy, Business Management, and Risk Management, Rakesh’scross-functional exposure has been deep and diverse,” said Clix Capital chairman Pramod Bhasin. “He has tremendous experience in leading teams, managing businesses through change cycles, building scale, and driving transformation.”
“I’m thrilled to have Rakesh in this role and look forward to collaborating and advancing our founding vision of bridging the credit gap among underserved and unserved cohorts, including MSMEs and new-to-credit consumers,” said Clix Capital founder, Anil Chawla. “He holds a deep understanding of Retail and Corporate Banking along with stellar industry networking, all of which will be invaluable for the growth of our Company.”
“Given his strong grasp of new-age technologies that are disrupting financial services coupled with robust domain knowledge, Rakesh will play an important role at Clix in building new platforms for growth,” added Apollo Management senior partner & head of India Private Equity, Utsav Baijal.
“I’m honoured to accept this crucial role with Clix Capital as they continue disrupting and reshaping the NBFC sector,” Rakesh Kaul said. “We will focus on deploying cutting-edge technologies and insightful innovations in driving lending models responsive to end-customer needs. While significantly boosting financial inclusion, Clix Capital remains poised for rapid market expansion.”
MAM
Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
