MAM
Word of Mouth Media elevates Jimmy Shahani to CEO
Mumbai: Word of Mouth Media, a player in the audiovisual and digital content category, has elevated its chief operating officer Jimmy Shahani to the position of chief executive officer.
Shahani comes with over 15 years of experience in operations, human resources, and business administration. He has diverse experience across industries, including Media, IT, and ITES, having worked with companies like WNS, IBM, Prime Focus, and Tech Mahindra, to name a few.
“Jimmy has been part of our core team since he joined us four years back,” said Word of Mouth Media, founder, Vineet Panchhi. “His positive outlook, creative mindset, and leadership values are all goal-worthy to succeed, especially as we move ahead in the ‘Next Normal.’ In the current period of accelerated transformation, we hope to provide a robust approach and work more closely with our clients to navigate pandemic-induced uncertainty. I congratulate Jimmy in his new role and will continue to support him in strengthening new partnerships and exploring new geographies.”
“The Covid-19 pandemic galvanised businesses to innovate and shift focus towards customers’ preferences leading massive transformation in the advertising & marketing industry,” Panchhi added.
“We are one of the few boutique agencies that have successfully survived the challenges posed by the pandemic by innovating our products and making them hybrid and focusing on digital services,” said Word of Mouth Media, co-founder, Sarika Panchhi. “The customized hybrid model has worked beautifully for us, and we continue to keep our workforce safety a top priority. The new format will help us serve our clients better, explore new markets and strengthen our focus on the revived sustainability portfolio. I am confident that the team under the guidance of Jimmy’s capabilities will scale new heights.”
Speaking on his new role, Shahani said, “I am honored to take the new responsibilities and look forward to scaling the business to new heights. The changing consumer behavior, shifting viewer choices, increased inclination towards environmentally-conscious practices etc, demand brands to deliver more creative and personalized experiences in a sensitized tone. Therefore, one of the major priorities for me will be to deliver business outcomes for clients through impactful ideas and new storytelling channels.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
