MAM
Cashfree appoints Vikas Guru as chief financial officer
Mumbai: Digital payments and banking technology company Cashfree has announced the appointment of Vikas Guru as its chief financial officer, to fuel the next phase of its growth.
Guru will be responsible for bringing a new level of insight, requisite experience, and strategy to drive the change and build an agile finance function at Cashfree. He will oversee operations, reporting, governance, investor relationships, and management information system. He will also play an active business partnering role within the leadership team to ensure both top and bottom-line targets are met and continuously exceeded, the company said in a statement.
“As Cashfree embarks on the next phase of growth, we are seeking out accomplished professionals who share our values and work ethics,” said Cashfree CEO & co-founder, Akash Sinha. “We are pleased to welcome Vikas Guru, at a critical juncture of the Cashfree journey. Vikas brings with him extensive experience in conceptualizing and implementing financial processes which are essential for an aggressively growing company like Cashfree. He has led teams across diverse industries and spearheaded finance operations in growth-centric organisations. We are confident that Vikas’s in-depth knowledge of financial planning and analysis, mergers and acquisitions, and corporate development will be invaluable as we continue on our journey to becoming one of the largest players, globally.”
Guru comes with two decades of experience across sectors such as financial services, retail, banking, and real estate. In a decade-long stint at FINO PayTech Ltd, he led the organisation to achieve scale and profitability. He was featured in the CFONEXT100 as a financial controller.
“This is an exciting time for Cashfree, and I am happy to join a team of extremely talented people fueling India’s next big story in banking technology and digital payments,” Guru said. “With innovation at its core, Cashfree is one of the fastest-growing fintechs in the country and I am sure that we will continue to create products and services which will benefit the entire ecosystem. I am looking forward to working with the team here in executing its strategic growth plans in India as well as in international markets. Together, we remain optimistic to capture the next wave of growth in the Cashfree journey.”
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
