MAM
Luminous Power Technologies elevates Ruchika Gupta to CMO
Mumbai: Luminous Power Technologies has announced the elevation of Ruchika Gupta to chief marketing officer (CMO). She earlier held the position of assistant vice president, marketing communications at the company.
According to Luminous, Gupta will now be at the helm of the marketing function and report to the managing director, Vipul Sabharwal. “She will cover aspects like overseeing brand management, digital consumer experience, and development of marketing and advertising initiatives with a strong focus on overall brand building,” said the company in a statement.
“After some phenomenal and inspired work here, I have great confidence in Ruchika, and I believe now it’s time for her to reach greater heights with her new role,” Sabharwal said. “With her strong domain knowledge, expertise in brand transformation, digital marketing, PR, consumer, and market strategy, Ruchika to bring in a new perspective, a thrust to the overall strategy and take our brands to new horizons.”
“I am excited about the recognition of the role that brand marketing plays and can play at Luminous,” Gupta shared. “Over the last few years, our brands have been on a transformation journey and it is now at a stage where business as usual no longer applies. The pandemic forced us all to take a hard look at the strengths we all bring to the table – and am glad that the positive results shone through. Going forward my job will be to ensure that we cement our thought as well as business leadership in the market.”
Prior to joining Luminous in 2016, Gupta was heading the qualitative research wing for Millward Brown for the Northern region. In her earlier stints, she held many executive roles working with companies like Microsoft, Nokia, Nestle India.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
