MAM
Leo Burnett bolsters strategic planning team with new appointments
Mumbai: Creative solutions agency Leo Burnett India on Wednesday announced new appointments to bolster its strategic planning team. Mittu Torka and Bonnie Michael are named executive vice president – strategy in Mumbai and Ankit Singh is elevated to executive vice president – strategy in Delhi.
Michael comes with two decades of experience across FMCG, finance, technology, auto, and hospitality. He specialises in providing strategic solutions to brands and organisations, and helping them engage with their audience, to improve their customer experience in an effective manner.
Torka has worked in markets across India and Southeast Asia and her experience ranges from online platform development, customer lifecycle management to crafting brand narratives and go-to-market strategies. She has worked on marquee brands like Samsung, Coca-Cola, Guinness, Huawei, OLX, General Mills, and Mead Johnson over the course of her career.
Singh has been with Leo Burnett for the past years and has over the years successfully built brands, high-performance teams, and businesses for the agency. He has been instrumental in leading the agency’s Delhi strategy team and integral to the multi-fold growth we have seen in our Delhi office, in the last three years.
“At Leo Burnett India strategy has always been core to building success for client’s businesses,” said CEO & chief strategy officer – South Asia, Dheeraj Sinha. “Mittu and Bonnie both come with valuable knowledge and experience having worked across diverse sectors and some of the best-in-class brands. Their addition to the planning team will only help us sharpen our thinking and output on our businesses.”
“Ankit has been a valuable part of the Leo Burnett planning team and this promotion is not only well deserved but also a testament to our commitment to nurture homegrown talent. I am looking forward to seeing how each of these talented planners is going to create magic for our clients,” Sinha added.
MAM
Pulse launches 7th Loyalty Day with #PulseUpYourDrink campaign
Runs May 1 to 15, invites fans to create drinks, 100 winners get merchandise.
MUJMBAI: If candy had a cocktail hour, Pulse is ready to stir things up literally. The Dharampal Satyapal Group’s confectionery brand has rolled out the seventh edition of Pulse Loyalty Day, anchored by a new digital-first campaign, #PulseUpYourDrink, running from May 1 to May 15, 2026. The idea: turn a tangy candy into a creative ingredient, and let consumers do the mixing. Tapping into a growing trend of flavour experimentation, especially among Gen Z and millennials, the campaign invites fans to create mocktails and beverages using Pulse candy. The format leans heavily on user-generated content, with participants encouraged to share their creations on social media by tagging @passpass_pulse.
To kick things off, a set of chefs will introduce Pulse-inspired mocktail recipes, setting the base for fans to remix and reinterpret. Actor Mannara Chopra joins the campaign to amplify reach, signalling a continued focus on youth engagement.
The activation is designed to play out across the digital ecosystem, with nano and micro influencers driving participation and conversation. As an added incentive, 100 participants will win Pulse-branded merchandise, blending fandom with rewards.
Pulse, which has led the hard-boiled candy segment for the past nine years, is increasingly positioning itself as more than just a product leaning into culture, community and online behaviour. Loyalty Day, now in its seventh edition, has evolved into a recurring digital moment where consumers actively co-create the brand narrative.
The strategy is clear: keep the flavour familiar, but the engagement fresh. Because in today’s attention economy, even a candy needs to stay in the mix.
