Brands
Oleev Kitchen expands portfolio with new multigrain pasta range
Mumbai: Modi Naturals Ltd, known for its multisource cooking oils and olive oils, is expanding its portfolio with a new pasta range under the Oleev Kitchen brand. The company aims to enter the multi-grain pasta market by offering high-protein and fiber-rich options that maintain good taste.
Pasta being a staple now in most households across the country, the new multigrain pasta strengthens the brand’s foothold in the health-conscious and nutritious food products category. Combining the goodness of four grains – Chickpea, Jowar, Brown rice and Durum Wheat, Oleev kitchen multigrain pasta becomes the perfect choice for health-conscious customers looking for healthier alternatives to traditional pasta.
Commenting on the launch, Modi Naturals Ltd MD Akshay Modi said, “Oleev Kitchen has always been committed to providing healthy and flavorful food choices.” He further added, “There is a general perception among consumers, that something which is healthier or made using multi-grains would not be tasty, however through our dedicated R&D, we have successfully developed a pasta that combines the benefits of multiple grains whilst delivering the same taste and texture. We are confident that this pasta will resonate with health-conscious consumers who refuse to compromise on taste.”
Oleev has roped in actress Chitrangda Singh for the digital campaign that focuses on healthy eating. The admired actress, known for her commitment to a well-balanced lifestyle, perfectly embodies the spirit of Oleev Kitchen. With her inspiring journey and influence, Chitrangada’s partnership with Oleev Kitchen is poised to elevate the brand’s mission of providing clean & healthy eating. Further endearing their innovative products, like the new multigrain pasta, to those seeking a healthier lifestyle.
It is currently available on Amazon and the brand’s D2C website (www.modiretail.com) under two SKUs – multigrain macaroni 400gms and multigrain penne 400 gms. The brand also has other variants as part of their “Zero Maida” pasta portfolio such as penne, fusilli, spaghetti and macaroni.
Oleev Kitchen has always been committed to providing healthy and tasty food options, but with its foray into multigrain pasta, it aims to take its pasta portfolio to the next level.
This partnership between Oleev Kitchen multigrain pasta and Chitrangda seeks to encourage healthier cooking choices without compromising on taste.
Brands
Samsung certifies 1,000 Maharashtra students in AI and coding
The South Korean electronics giant marks its first large-scale skilling push in the state, with women making up nearly half the national programme’s enrolment
PUNE: Samsung has put 1,000 students in Maharashtra through a certified training programme in artificial intelligence and coding, the largest such drive the South Korean electronics company has run in the state and a signal that corporate India’s skilling ambitions are moving well beyond the boardroom brochure.
The certifications were awarded under Samsung Innovation Campus (SIC), the company’s flagship corporate social responsibility programme, which launched in India in 2022 with the stated aim of democratising access to future-technology education. The 1,000 graduates were drawn from four institutions: 127 from Savitribai Phule Pune University, 373 from Pimpri Chinchwad University, 250 from D.Y. Patil University’s Ramrao Adik Institute of Technology and 250 from Anjuman-I-Islam’s Kalsekar Technical Campus. All completed training in either AI or coding and programming, the two disciplines Samsung has identified as the critical pillars of the digital economy.
The programme does not stop at technical training. Soft-skills development and career-readiness modules are baked into the curriculum, a deliberate attempt to close the gap between what universities teach and what employers actually want.
“India’s digital growth story will ultimately be shaped by the quality of its talent pipeline,” said Shubham Mukherjee, head of CSR and corporate communications at Samsung Southwest Asia. “As technologies like AI move from the periphery to the core of industries, skilling must evolve from basic training to building real-world capability. This milestone in Maharashtra reflects how industry and academia can come together to create a future-ready workforce that is both globally competitive and locally relevant.”
The Maharashtra drive sits within a rapidly scaling national effort. Samsung Innovation Campus trained 20,000 young people across India in 2025, hitting its stated target for the year. Women account for 48 per cent of national enrolments, a figure the company cites as evidence of its push for an inclusive technology ecosystem. The programme is implemented in partnership with the Electronics Sector Skills Council of India and the Telecom Sector Skill Council.
Samsung, which is marking 30 years in India this year, runs SIC alongside two other initiatives, Samsung Solve for Tomorrow and Samsung DOST, as part of a broader effort to build what it calls a generation of innovators with both the technical depth and the problem-solving mindset to thrive in a fast-moving digital world.
A thousand certified students is a tidy headline. Whether they find jobs that match their new skills is the harder question, and the one that will ultimately determine whether corporate skilling programmes like this one are genuine pipelines or well-photographed gestures.
