MAM
Soumak Banik returns to MediaCom as Indonesia MD
Mumbai: WPP’s MediaCom has brought on board Soumak Banik as managing director for Indonesia, who returns after having served as chief growth officer at the firm for India & South Asia region until July this year. He will report to GroupM Indonesia CEO Himanshu Shekhar and MediaCom Asia Pacific CEO, Mark Heap.
Banik succeeds Partha Kabi who recently took charge as global account director at MediaCom for SK-II and is now based in Singapore.
On this succession move, media reports quoted Himanshu Shekhar as saying, “Kabi’s successor has big shoes to fill, and I am hugely excited to have Banik as the new leader for MediaCom Indonesia. His infectious enthusiasm and positivity will be crucial in building on the strong foundations.”
Banik commands over 20 years of experience in conceptualisation, supporting communication, deriving & driving effective efficient marketing solutions across industries like FMCG, CSG, auto, luxury, telecom, e-commerce, BFSI, sports, publishing, and multiple brands. Prior to MediaCom, he was associated with Mindshare Indonesia as principal partner for three years until 2019.
“The global momentum in MediaCom is so inspiring. Combining this with the assets we can leverage from GroupM globally, regionally and locally, makes me very confident that we can continue to drive growth for our clients, the careers of our people, and our business,” Banik said on his appointment.
MAM
‘You packed my parachute’: Avinash Kaul’s farewell salutes Network18’s unsung thousands
The outgoing chief’s LinkedIn post skips the boardroom tributes and goes straight to the security guards, drivers and office boys who kept the machine running
MUMBAI: Most farewell posts by senior media executives follow a familiar script: gratitude to leadership, a nod to the team, a hint of what lies ahead. Avinash Kaul’s is not that post.
Writing on LinkedIn on his last day at Network18 Media & Investments, where he spent nearly 12 years rising to chief executive, Kaul bypassed the boardroom entirely and directed his most heartfelt words at the people furthest from it: the security guard who greeted him before the building was fully awake, the fleet staff who drove him to airports at ungodly hours, the office assistants, the housekeeping teams, and the administrators who, as he put it, “held ten thousand invisible threads so the rest of us could look organised.”
“You packed my parachute,” he wrote. “Every day. Without fanfare, recognition, or ever asking for it.”
It was a striking note from a man who leaves behind a considerable operational record. Kaul joined Network18 managing three channels and exits with responsibility for 20, alongside a publishing business, a growing connected television footprint, and what he says is the highest revenue and highest channel share in the group’s history. He was quick to deflect the credit. “Not because of me. Because of 4,000 people who showed up, every day, in every department, across the country.”
To content teams across India, he issued a reminder that carries some weight given the pressures Indian news media currently faces. “Keep being custodians of trust for 700 million people. That is not a small thing. That is the whole thing.”
To colleagues in revenue and ratings who found him relentless and hard to satisfy, he was unapologetic but generous. “There was never a single moment of ill intent in my heart. Everything I pushed you towards came from one belief – that you were stronger than you knew, and I was not willing to let you settle for less than your real capability.” Those who believed him, he said, flew. Those who did not taught him to be a better communicator. He was grateful to both.
On what comes next, he offered a hint wrapped in metaphor. Something is being built, he said, prepared for “the way you pack a bag before a long climb. Not out of restlessness. Out of readiness.”
In a media landscape that rarely pauses to acknowledge the people who keep the lights on, it was, at the very least, a different kind of goodbye.
