MAM
Bella Vita Organic appoints Akanksha Singhal as VP, marketing & brand
Mumbai: A beauty and skincare brand, Bella Vita Organic (BVO) has announced the appointment Akanksha Singhal as vice president – marketing & brand.
In her new role at BVO, Singhal will collaborate with verticals across the organisation to develop brand strategy, PR initiatives, social media strategies, refine advertising solutions and content strategy.
Singhal has been part of the digital marketing industry for over 15 years on both the brand and agency sides. She is skilled in creating advertising sales strategies and marketing solutions for brands across digital platforms. Prior to BVO, Singhal has worked with Cheil Worldwide, DigitasLBi, Reprise Media, and AkkiDokie Digital.
Commenting on the appointment, BVO founder & CEO, Aakash Anand said, “Singhal’s deep understanding comes with a strong skill set in media, brand positioning and solutions, integrated marketing communication strategies, all of which will be beneficial for the brand. We are sure that with the wealth of experience and hands-on expertise that she brings to the table, she will raise the bar in the building and managing a dynamic team and brand.”
Singhal has a diverse range of skills having delivered campaigns for Indian brands that span mass media, SEO, social, content, and data analytics. During her career journey, she has been presented with “Most Talented Social Media Professional in India Year 2013” by CMO Asia & ABP News. Another set of awards in her bag are “Social Media Entrepreneur of the Year 2016” by Youth Marketing Summit; “Woman Entrepreneur of the Year 2016” by Digital Marketing by Skilled India Entrepreneurs, “Woman Super Achiever Award for the Year 2017” by Femina World Women Leadership Congress & “Woman Leadership Award for the Year 2018” by ET NOW and MODI Awards.
Speaking about her new role, Singhal said, “I believe digital has become the new normal and my objective here at BVO will be to take it to newer heights as a brand and hopefully create breakthrough branding concepts that would make the brand a known name in every household.”
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
