MAM
SGF India announces lifetime reward for 127 Indian Olympians
Mumbai: SGF India (Spice Grill Flame) has conveyed thanks to all Indian Olympians who qualified for the Tokyo Olympics 2020 in a delicious way! The vegetarian restaurant chain announced free meals for a lifetime for all 127 Indian athletes at any SGF outlet across the country.
SGF founder Kewal Ahuja said, “This gesture is a small way to appreciate and applaud all our athletes who have made the entire nation so proud through their hard work and effort. We at SGF are full of joy in joining the celebration of this tremendous feat.” He further added saying that, “The motto at SGF has always been ‘health first’, we are positive that the athletes will enjoy the tasty, healthy and nutritious food.”
SGF India managing director Rajeev khakhra said, “We are full of pride to join the national celebration. We hope to add value to the journey of the athletes with this gesture. They are surely going to love the variety and taste.”
Launched in 2015, SGF is known for its vegetarian delicacies.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
