MAM
TVS Eurogrip Tyres is ‘technical partner’ for TVS One Make Championship 2021
Mumbai: TVS Srichakra Ltd, manufacturer of two & three-wheeler and off-highway tyres will power the TVS One Make Championship 2021 as a ‘technical partner’ for the third year in a row.
The partnership entails strategic collaboration between TVS Eurogrip and TVS Apache brands and all motorcycles in the One Make racing event will be shod with custom-designed TVS Eurogrip race tyres. The racing event will be conducted in five rounds at Madras Motor Race Track (MMRT) circuit starting from 21 August.
Speaking on the occasion, TVS Srichakra Ltd, chief technology officer (R&D), V Sivaramakrishnan said, “Machines are always built to the specifications of FMSCI and on straight parts of the track, every racer worth their salt is as good as the other. It is through superior cornering that races are won, and that’s where the tyres play a crucial role. Our tyres are designed to give expert riders the confidence to negotiate corners with laser-sharp precision at high speeds. We are looking forward to another year of this exciting association with TVS One Make Championship.”
TVS Racing is the pioneer of One Make Championship in the country, being the first Indian manufacturer to introduce the championship in India in 1994. The championship has been a platform for two-wheeler racing enthusiasts and has given them the opportunity to become champions. The TVS Apache series of motorcycles have been built over the years on this racing DNA.
This year’s edition will see TVS Eurogrip’s flagship products Protorq Extreme (Zero Degree Steel Belt Radial tyres) and Remora adorning TVS Apache RR310 and TVS Apache RTR 200 4V motorcycles.
While talking about the partnership, TVS Srichakra Ltd executive vice president, P Madhavan said, “TVS Eurogrip has had a long-standing relationship with TVS Motor Company and we are glad to be strategically associated with TVS Racing. As we sign on for the third year in a row as technical partners for TVS One Make Championship, we remain committed towards strengthening two-wheeler racing in India and offering world-class high-performance products for today’s new-age bikers.”
VP (R&D and TVS Racing) R Babu commenting on the association, said, “We at TVS Racing, India’s first factory racing team, have been consistently working to improve the performance of the machine and the riders in the TVS One Make Championship year on year. With enhanced feedback from the TVS Eurogrip, the rider will feel more confident in the race and will gradually progress with outstanding results in TVS Apache RR310 and TVS Apache RTR 200 4V categories. We look forward to the continued fruitful association with TVS Srichakra Ltd.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
