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Grapes Digital bags integrated marketing & communications mandate for Luxury Ride
Mumbai: Multi-brand pre-owned luxury car player, Luxury Ride has assigned its first-time integrated marketing and communications (PR) mandate to Grapes Digital. The digital-first agency will service the account from its New Delhi office.
As per the mandate, the agency will be responsible for executing integrated marketing duties of the brand such as marketing and branding strategies, creative conceptualisation and execution, media planning and buying, content planning for social media marketing, technology services, along with public relations, said the statement.
Grapes will also aim to scale up the brand’s social media presence, and persistence will be built and managed on platforms such as Facebook, Instagram, YouTube, LinkedIn, and Twitter, it added.
Luxury Ride, MD & co-founder, Sumit Garg said, “India is a huge market for vehicles and poses a very high potential for luxury cars. The sales of pre-owned luxury cars in India have witnessed a sharp increase over the past few years, and the demand continues across varied markets. The pre-owned luxury vehicle market is getting more organised with easy access to finance, annual maintenance contracts, and lower entry prices. We want to work towards strengthening Luxury Ride presence in the media landscape and chose Grapes to facilitate the same for us.”
Grapes Digital, founder and CEO, Himanshu Arya said, “Pre-owned luxury car market has seen a significant surge in their growth- the industry is evolving and taking the route of digitalisation to serve its customer better. We look forward to charting the brand’s journey and strengthen its position in the market.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
