iWorld
Httpool India onboards Simran Bedi as partner director
India: Httpool, an Aleph Holding company and global partner of major media platforms, on Thursday announced the appointment of Simran Bedi as partner director for India operations. She will report to Httpool India, managing director, Amit Gupta.
Bedi has over 18 years of experience in the media industry, including revenue generation, digital shopping and commerce, business development, branding, and experience with core branding solutions. Before joining Httpool, she worked at Publicis Media, responsible for leading buying and trading for the supply-side and leading affiliate business.
“As we prepare to exponentially scale the Httpool India business for the past one decade, one of our key areas of focus has been securing the right talent. Simran comes with a wide-ranging and in-depth experience of proven success across geographies, including India,” said Amit Gupta. “Her hands-on approach and wealth of experience in trade and agency partnerships and media planning will allow us to continue delivering demonstrable value to our partners both on the platform and demand side. We are looking forward to the next stage of our journey together with Simran.”
Speaking on her new role, Bedi said, “Httpool represents some leading media platforms, each having a distinct value proposition to meet advertiser demands and KPIs. Responsible for revenue growth across multi-platforms in the Indian market along with trade partnerships in the Asia Pacific region carries the highest responsibility, and I am determined to exceed the expectations.
iWorld
Tata Play Binge adds Pocket Films to micro drama platform Shots
Over 210 micro dramas and 220 hours of content strengthen short form play
MUMBAI: Short stories are getting shorter and sharper. Tata Play Binge is doubling down on snackable storytelling, adding Pocket Films to its micro-drama hub Shots as it looks to capture India’s fast-growing appetite for quick-consumption content. The move expands Shots into a deeper, more diverse catalogue, now featuring over 210 micro-dramas and 220 hours of short-format programming across genres such as action, drama and thriller. The content spans Hindi and key regional languages, reflecting the increasingly local yet mobile-first nature of viewing habits.
Pocket Films brings with it a library of emotionally driven, culturally rooted narratives, including micro-dramas like Chaturanga, Vidushi, Maasa, Silent Cycle and Pilibhit, alongside short films such as Lock-up, Dubki and The Disguise. The addition builds on existing partnerships with Bullet and Stage, strengthening Shots as a one-stop destination for bite-sized storytelling.
Designed for vertical viewing, the platform leans into scroll-friendly interfaces, auto-play sequencing and seamless discovery mirroring the habits of always-on, digital-first audiences. The content remains ad-supported and is available within the Tata Play Binge app at no additional cost.
The integration also sits within a broader aggregation strategy. Tata Play Binge currently offers access to 30 plus OTT services including Prime Video, JioHotstar, Zee5 and Apple TV+ through a single subscription and interface, aiming to simplify fragmented streaming consumption.
As platforms race to keep up with shrinking attention spans, Tata Play Binge’s bet is straightforward: when stories get shorter, the catalogue needs to get bigger and faster.
