eNews
Route Mobile subsidiary elevates Shefali Sharma as CEO
Mumbai: Route Mobile Ltd on Tuesday announced the promotion of Shefali Sharma as chief executive officer (CEO) and appointed Ramachandran Sivathanu, member of the board, as chief operating officer (COO) of its wholly-owned subsidiary, Call2Connect India, with immediate effect.
Sharma is a seasoned business leader with over 26 years of experience, largely working in the ITeS sector, and has worked with companies like Omnia, Spanco, & Spice among others. She has been an integral member of the company since 2012, having held several key leadership portfolios during her tenure. As CEO of Call2Connect, Sharma will be responsible for driving innovation, nurturing talent, and growing the business at the company.
Sivathanu is an industry veteran with in-depth telecommunications expertise and has worked with companies like Loop Telecom, Meridian Mobile, RPG Cellular Services, and Red Bottle Telecommunications Consultancy.
“Shefali has displayed excellent leadership in steering the company through a turbulent 2020 ensuring business continuity, and as we pivot to the next normal, I am confident that Call2Connect is on the right path of success in her leadership. Ramachandran’s rich technology & telecom experience can add depth to the business operations at Call2Connect,” said Route Mobile Ltd, MD and group CEO, Rajdipkumar Gupta.
“The business process outsourcing industry is growing rapidly and will be worth an estimated $52 billion globally by 2023. Both Shefali as well as Ramachandran bring in years of experience and are fully capable to accelerate Call2Connect’s potential to tap this addressable market,” he added.
“Customer and employee first are two key elements that make successful organisations. I’m honored to lead a company that prioritises its customers’ needs and nurtures its employees to become successful leaders,” Sharma said. “As a company, we are well-positioned to accelerate growth with agility in giving the best possible ITeS solutions to our clients, and make Call2Connect the employer of choice.”
“I am excited to be a part of the next phase of growth for Call2Connect with Shefali Sharma and under the leadership of Rajdipkumar Gupta,” Sivathanu said. “The ITeS sector is rapidly evolving and digital technologies are constantly changing customer communication. Call2Connect’s customer-centric approach and high-quality service delivery make us a partner of choice for businesses wanting to re-think their outsourcing strategy.”
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
