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Sociowash retains OnePlus youth marketing mandate
Mumbai: Creative and Youth Marketing agency Sociowash has retained the mandate for the OnePlus Youth Marketing Program to increase the brand’s share of voice among the youth.
The agency’s youth marketing arm – YouthBeat will manage the program in sync with the brand’s objective to tap into the student community and associate closely with them.
The mandate consists of result-oriented planning, strategising and execution of Oneplus’s campus ambassador program by the agency. In addition, the agency is responsible for adding value to the brand and students’ learning experience by designing a better growth-driven strategy for the brand.
Sociowash will manage all activities associated with the campus ambassador program including selection to the recruitment of student ambassadors from top universities based on ambition displayed, personal values, creativity, understanding of technology, passion for marketing, outgoing personality, and leadership qualities, said the statement.
The agency will formulate strategies to drive the growth of the OP SAP community through talent unboxing events, clubhouse sessions, IG takeovers, it added.
Commenting on the program, Sociowash’s co-founder, Raghav Bagai said, “OnePlus’s Campus Ambassador Program is an excellent opportunity for young talent to hone their skills. With a huge number of OnePlus technology enthusiasts in universities, we are proud to partner with the brand and enhance its share of voice among the student community. We look forward to creating strategies that benefit the brand and create space for the community members to thrive in order to generate results for the brand.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
