MAM
Lowe Lintas appoints Kedar Teny as CEO
Mumbai: Lowe Lintas on Wednesday announced the appointment of Kedar Teny as its CEO, effective 1 September. Teny has moved from Avataar.me, a visual discovery platform, where he served as senior VP & country head.
“Teny will spearhead transformation and widen its sphere of impact through Hyperbundled solutions to clients and brand owners. His proven track record in advertising and marketing as a business and brand leader makes him the ideal candidate to take on this mandate,” said the agency in a statement.
Welcoming Teny on board, MullenLowe Lintas Group, group CCO & chairman, Amer Jaleel said, “As Lowe Lintas we are partners to marketing. And there’s no better way of serving that than getting leadership from marketing. It’s almost as if Kedar’s education and achievements with marketing were ordained and timed beautifully for Lowe Lintas’ transformation and make us best placed to be both hub and spokes to brand needs. His insider understanding of the requirements of brands alongside his belief and grooming on the strategic centrality of brand visioning to business success is quite unmatched in the industry today.”
MullenLowe Lintas Group, group CEO, Virat Tandon added, “Over my interactions, I found that Kedar was totally made for this job as he has strategic clarity on the future of our industry. He brings with himself invaluable expertise in marketing and a passion for brands and creative product. Moreover, he is a great believer and practitioner of technology in marketing to drive growth. And of course, he is a great fit culturally and is fun to work with. So, he fits perfectly into our vision for the future of Lowe Lintas.”
Spanning a little over two decades, Teny‘s career is a rich blend of advertising and marketing. He first joined Lintas in 1999 and built his decade-long career in advertising. While at Lintas, he led account management and strategic planning functions for key businesses in multiple geographies across India and SEA. Later, he held senior marketing and business leadership roles across blue-chip organisations such as Airtel, HUL, McDonald’s, and Sony Entertainment Television. He has also shaped early-stage startups such as Tilt Brand Solutions and Avataar.me.
Looking forward to his new role, Teny said, “I am really excited as I return to Lowe Lintas after 14 years. Lowe Lintas is not an advertising agency, it is an institution that has built some of the most iconic brands. I look forward to working closely with the accomplished MullenLowe Lintas Group leadership team as well as partnering with some old friends and new collaborations to build brands for the future.”
AD Agencies
WPP Media elevates Dipti Gulati to vp, client growth for APMEA
Singapore-based executive to commercialise AI-powered solutions business across the region
SINGAPORE: WPP Media has promoted Dipti Gulati to vice president, client growth, handing her the mandate to lead the commercialisation of its solutions business across APMEA.
Based in Singapore, Gulati steps up after serving as senior director, client growth, where she drove expansion across APAC spanning programmatic, search, social, CTV, DOOH and cross-channel offerings. Now, she is tasked with translating advanced AI, data and technology ecosystems into scalable growth strategies for global brands across FMCG, luxury, F&B and financial services.
“I commercialise the future of media — at scale, across APMEA,” Gulati said, announcing her appointment. She added that she turns advanced data, AI and technology ecosystems into real commercial outcomes, shifting the conversation “from a pure media play to owning business outcomes”.
Her brief is unapologetically future-facing: addressable, accountable and AI-powered media. She will work with cross-market teams across APMEA, bringing together diverse perspectives and cultures to accelerate growth and build what she calls the “future of media”.
Gulati’s rise caps nearly two years at WPP Media and follows a six-month stint as regional director of growth, APAC, at Mindshare, where she led new business development and expanded capabilities for existing clients. Earlier, as global account director for integrated marketing communications on the Unilever business, she drove communications strategy for multi-million dollar beauty and wellbeing brands across Southeast Asia.
Before that, Gulati spent close to two years as associate director at Warner Bros. Discovery in Singapore. She also served as director, strategic partnerships and market development at TrustSphere, leading go-to-market and growth initiatives across Asia and evangelising relationship analytics to C-level executives. TrustSphere, credited by industry and Harvard Business School case studies as a pioneer in relationship analytics, became a springboard for her deeper engagement with data-driven growth.
Her board and evangelist roles at the Asia Cloud Computing Association and its Asia Analytics Alliance further sharpened her regional policy and analytics credentials. Earlier chapters include marketing consultancy at Blockchain Foundry and a seven-year run at Warner Bros. Discovery in India, where she led ad-sales and business development for HBO and WB across north and east India, delivering record billings. She began her career at Diligent Media Corporation Ltd and Bennett, Coleman and Co. Ltd..
From ad-sales floors in Delhi and Mumbai to boardrooms in Singapore, Gulati’s arc mirrors the industry’s own shift — from selling spots and slots to engineering outcomes through data and AI. At WPP Media, the brief is clear: scale smarter, move faster and turn algorithms into advantage.
