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OTTplay now available on MG Windsor EV dashboard
Mumbai: OTTplay, India’s AI-driven recommendation engine and OTT content aggregator, has entered the in-car entertainment space with its content now available on the dashboard of MG Motors’ latest car, the MG Windsor EV.
This feature allows passengers to easily access various streaming platforms directly from the car’s dashboard, similar to using laptops or tablets. The OTTplay app offers a wide range of content across genres, languages, and platforms, providing a diverse selection of regional and global content for on-the-go viewing.
Users and car owners can subscribe to 13 premium OTT platforms through OTTplay, accessible directly on the MG Windsor EV’s dashboard. The system, built with advanced technology, ensures seamless access to shows and movies, offering an in-car entertainment experience with intuitive controls and high-definition displays.
Commenting on the new collaboration, OTTplay founder and CEO Avinash Mudaliar said, “With the growing demand for connectivity and seamless entertainment experiences, we are thrilled to be a part of this pioneering feature in MG Motors’ latest car. Our association has ensured the inclusion of key OTT apps for Indian households across the country, bringing a rich selection of content to our consumers’ fingertips, now making each journey more enjoyable and immersive. In our journey of constantly innovating, we are excited about building new avenues and formats for an entertaining viewing experience.”
The OTTplay app features a vast library of content, including popular web series, movies, documentaries, and regional programs that appeal to a wide audience. Its user-friendly interface and personalized recommendations enhance the in-car entertainment experience. With three subscription options—binge, elite, and trial pack—users can choose the best fit for their needs, with the binge pack offering access to 13 OTTs for just Rs 99 per month.
The infotainment system operates smoothly on the car dashboard, providing an interface similar to tablets and laptops. This development reflects OTTplay’s commitment to integrating smart technology and innovation into everyday living, improving comfort and entertainment for users across various viewing formats.
eNews
OpenAI hires Arjun Gupta as its first solutions architect in India
Former startup CTO joins OpenAI to help Indian founders scale AI systems
BENGALURU: OpenAI has appointed Arjun Gupta as its first solutions architect in India, signalling a sharper on-ground push as the country’s startups and enterprises race from AI pilots to production.
Gupta announced the move on LinkedIn, saying he had joined OpenAI’s go-to-market team to work directly with founders building on GPT models, multimodal systems and agent-based AI. His mandate: help companies move beyond demos into live, scalable deployments.
The hire reflects a shift in India’s AI market. After a frenzy of experimentation, demand is rising for hands-on architectural support as firms attempt to operationalise AI across products, sales and customer support.
Before OpenAI, Gupta was co-founder and CTO at AuraML, a generative robotics simulation and synthetic data startup that raised $1.23 million. The company worked with technology heavyweights including Nvidia, Amazon Web Services and Google Cloud. His experience spans cloud-native infrastructure, machine-learning training and production-grade AI pipelines.
Writing about the move, Gupta said he had spent recent years building AI systems from the ground up, scaling infrastructure and delivering customer-facing solutions. He described India as being at an inflection point, citing deep technical talent, strong entrepreneurial momentum and rapidly improving AI tooling.
The appointment also dovetails with OpenAI’s expanding enterprise strategy. Earlier this week, the company unveiled the Frontier Alliance, a programme built around its Frontier platform and backed by consulting firms such as Boston Consulting Group, McKinsey & Company, Accenture and Capgemini.
Under the initiative, OpenAI’s forward-deployed engineers will work alongside consultants to embed AI agents into enterprise workflows, from software development to sales and support.
As competition intensifies, OpenAI finds itself jostling with rivals such as Anthropic and technology giants including Google, all courting large organisations eager for AI-driven transformation. OpenAI argues its approach allows firms to modernise without ripping out existing systems, while gaining closer access to its research and engineering teams.
