iWorld
DocuBay goes live on US-based streaming service Struum
Mumbai: DocuBay, the global documentary platform by IN10 Media has partnered with the US-based streaming service Struum to offer the OTT’s SVOD content to the US market.
Under this partnership, the aggregation platform created by senior-level Disney and Discovery executives will allow consumers to discover and consume content from DocuBay’s library via a credit-based exchange system with a single subscription.
DocuBay’s premium (SVOD) factual entertainment content across multiple genres like biographies, sports, nature, science, technology, and more will be made available. Some of the flagship documentaries are “Himalayan Gold Rush”, “The Creepy Line” and “WHO is in control”.
The partnership will enhance DocuBay’s growth plans to increase the availability to more audiences – around the world, expanding its global presence and growing its user base, it said in a media statement.
DocuBay, vice president, strategy, Girish Dwibhashyam said, “The digital streaming ecosystem has been evolving for some time and content curation, aggregation is increasingly playing an important role in helping users to find what to watch. DocuBay’s content reaches out to a vast set of audience from across the globe and this partnership with Struum will help viewers in the US sample our premium content.”
Struum CEO Lauren Devillier said, “Premium content like DocuBay is an excellent addition to Struum with its broad library of documentaries from filmmakers across the globe. With this new offering, Struum subscribers will have the opportunity to explore an incredible array of films they might have not otherwise been able to discover outside the Struum streaming service.”
iWorld
T20 World Cup ’26: India–England semi-final sets global streaming record of 619 million views on JioHotstar
India–England semi-final records 65.2 million peak streams
MUMBAI: The ICC Men’s T20 World Cup 2026 set a new milestone in global sports streaming, as the India–England semi-final drew record digital audiences on JioHotstar.
The match on 5 March registered 65.2 million peak concurrent viewers, the highest ever recorded for a live event on any streaming platform worldwide. The semi-final also generated 619 million views, making it the most streamed T20 international match in history.
The landmark audience numbers were driven largely by viewers in India, setting a record achieved within a single market, rather than through aggregated viewership across multiple countries.
The high-scoring encounter between India national cricket team and England cricket team produced 499 runs across both innings, fuelling widespread fan engagement across platforms.
According to the International Cricket Council, the digital record surpassed the previous global benchmark of 65 million concurrent viewers, set in November 2024 by another international streaming platform.
Across television and digital platforms combined, the semi-final reached more than 320 million viewers, while total watch time exceeded 23 billion minutes, making it the most watched T20 international match ever.
“This World Cup demonstrates the immense passion of cricket fans and the progress made in bringing the game closer to audiences worldwide,” said ICC chairman Jay Shah.
“This moment reflects the scale of cricket fandom in India and the technological capability required to serve hundreds of millions of viewers simultaneously.”
JioStar vice-chairman Uday Shankar, said the audience surge underscored the future of large-scale digital entertainment.
“One in every three Indians tuned in to watch the second semi-final. Delivering such an experience at scale requires the very best of technology,” he said.
The 619 million views during the match also eclipsed the 533 million views recorded during the final of the ICC Men’s T20 World Cup 2024.
With the final yet to be played, the 2026 tournament has already set multiple benchmarks in audience reach and digital engagement.
India will face the New Zealand national cricket team in the final on 8 March at the Narendra Modi Stadium in Ahmedabad. The match will be broadcast on the Star Sports Network and streamed on JioHotstar.
