iWorld
Prativa Mohapatra named Adobe India MD and VP
Mumbai: US tech giant Adobe has named Prativa Mohapatra as vice president and managing director for Adobe India. In this role, Mohapatra will lead Adobe’s India business across Adobe Experience Cloud, Adobe Creative Cloud and Adobe Document Cloud. She will report to Adobe’s president for the Asia Pacific, Simon Tate.
Adobe said its strategy for unleashing creativity, accelerating document productivity, and powering digital businesses gives brands a competitive advantage, enabling them to engage customers across every digital touchpoint. With a track record built on innovation, category leadership, and rapidly expanding market opportunity, the firm said Adobe India is poised for continued growth.
Mohapatra commands over 25 years in the technology industry. She joins Adobe from tech firm IBM, where she served as vice president of digital sales for APAC. Prior to that, she led sales for IBM India and South Asia where she was responsible for driving revenue for the company’s portfolio of solutions and services.
Through her various strategic roles at IBM since joining the company in 2002, Mohapatra has a wide range of experience. This includes leading business transformations, scaling teams to meet hyper-growth and evangelising artificial intelligence technology with customers. She started her career at the professional services firm PwC India.
“Digital has become mission-critical for businesses and Adobe’s market-leading technologies are seeing strong momentum,” said Simon Tate. “Prativa’s passion for technology, and ability to build stellar teams, will take our India business to the next level of growth.”
“Adobe is uniquely positioned as an enabler for everyone- students, creative artists, small businesses, government agencies and the largest brands- to design and deliver exceptional digital experiences,” said Mohapatra. “I am thrilled to join the world-class team at Adobe India and propel our business vision in the country.”
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
