iWorld
PlayerzPot joins South Africa Tour of Sri Lanka ’21 as associate sponsor
Mumbai: Online fantasy gaming platform PlayerzPot has been announced as the official associate sponsor for the South Africa Vs Sri Lanka series, in partnership with ITW Consulting. This is the first on-ground cricket sponsorship for the gaming brand.
PlayerzPot will take this opportunity to emphasise on the innovative features of the platform and establish itself as India’s ultimate gaming destination, across gaming genres, said the company in a statement on Thursday.
“With avid cricket fans always on the lookout for matches that keep them on the edge of their seats, we at PlayerzPot, are pulling out all stops and taking their love for the game to the next level,” said PlayerzPot CEO Sunil Yadav. “We look forward to witnessing a close contest and many exciting match moments between two of the most dominant teams in World Cricket and a fruitful collaboration with ITW.”
As part of the association, the brand’s logo will be featured on the playing pitch as well as on the branding backdrops. PlayerzPot is also engaging the users on their digital platforms, through a social media contest that will include fun activities and a trivia contest, with a chance to win enticing rewards.
The company recently underwent a rebranding earlier in the year and even ran the high-decibel ‘PlayerzPot Pe Khela Kya?’ campaign, ahead of IPL in April 2021. And with this sponsorship, it is now gearing up with strategic plans for the upcoming T20 World Cup and IPL part 2.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
