iWorld
MX TakaTak announces exclusive launch of ‘Kanta Laga’
Mumbai: Homegrown short video platform MX TakaTak has announced an exclusive launch of music track “Kanta Laga” from singers Neha Kakkar, Tony Kakkar and YoYo Honey Singh.
As the official short video partner for this track, the platform had an in-song integration, as well as a 10-day exclusive period before its distribution to any other Indian short video apps, said the statement.
Commenting on the launch, Neha Kakkar said, “As an influencer on this platform, I am glad to extend our partnership for our new song and I am hoping the MX TakaTak community will come out in support of this peppy track and make it go viral.”
“Short video apps have become one of the key mediums for artists like us to connect with our fans. I am extremely thrilled to partner again with MX TakaTak for our exclusive launch for Kanta Laga,” remarked Tony Kakkar. “TakaTak’s audience has always been encouraging and interactive, making our collaboration with the platform more seamless. We can not wait for the audiences to groove on the song and show us their creativity in fun video challenges.”
YoYo Honey Singh added, “Collaborating with two trendsetters Kakkar siblings and MX TakaTak for Kanta Laga is a great combination to make content viral. This composition is very close to my heart. It is a song we have thoroughly enjoyed creating and I am sure music enthusiasts will revel in listening to it.”
iWorld
Hari Om OTT premieres Bhagwan Jhulelal Sai series
First devotional show on Jhulelal Sai streams in Sindhi and Hindi.
MUMBAI: Hari Om OTT just turned the tide for devotional dramas because when Jhulelal Sai steps onto the small screen, even the waves start streaming in two languages. Hari Om OTT, India’s leading devotional streaming platform launched in June 2024, has premiered Bhagwan Jhulelal Sai, a milestone series that marks the first-ever show dedicated to the revered deity of the Sindhi community. The show, starring Manish Raisinghani as Jhulelal Sai / Varun Dev and Parag Tyagi as Mirkh Shah, launched on Jhulelal Jayanti and is available in both Sindhi and Hindi.
The series chronicles the life, journey and teachings of Bhagwan Jhulelal Sai, blending mythology with historical elements to deliver an authentic and inspiring narrative for global audiences.
Manish Raisinghani said, “Portraying Jhulelal Sai and Varun Dev was not just a role, it was a spiritual journey and a moment of immense pride for my family and community. This one holds a special place in my heart, especially since the show is coming in our very own Sindhi language as well.”
Parag Tyagi added, “Jhulelal Sai is the first-ever show that beautifully blends mythology with history. Hari Om has achieved something truly special by bringing the stories of our gods and goddesses to audiences in their authentic language.”
Hari Om OTT CEO Avinash Dugar said, “With Bhagwan Jhulelal Sai, we’re excited to share this inspiring story with the Sindhi community and beyond. We will continue to showcase the stories of Indian culture and Sanatan Dharma to the world, presented in their own language.”
The premiere builds on Hari Om OTT’s track record of acclaimed devotional titles including Mata Lakshmi, Jai Jagannath, Shri Tirupati Balaji, Mata Saraswati and Chandra Dev, all focused on celebrating India’s cultural and spiritual legacy through high-quality storytelling.
In a streaming landscape crowded with fiction, Hari Om OTT is quietly proving that the most powerful stories aren’t made up, they’re the ones that have already inspired generations, now delivered straight to your screen in the language of devotion. Bhagwan Jhulelal Sai is now streaming on Hari Om OTT.
