MAM
CoinSwitch’s latest campaign is a take on disclaimers in finance ads
Mumbai: Cryptocurrency investment platform CoinSwitch Kuber has launched a two-film campaign during the IPL cricket season. Conceptualised by The Script Room, the campaign aims to create a positive awareness around Bitcoin, while positioning the crypto platform as a premier crypto trading platform and a thought leader in the category.
The creative is hinged on the disclaimers in financial services advertisements while giving it a creative twist. The films have been crafted in the form of shorter duration ads targeted at the cricket-viewing audience.
“Financial services advertising is most often done with a lot of gravitas, seriousness and generally in the emotional territory. The entire Cryptocoin being a relatively new category we thought we should try something that’s really cool and fresh,” said The Script Room co-founder Ramsam. “The creative is basically a take on the usual disclaimers that come along with finance ads and we have given it an interesting twist.”
“Combined with ambitious goals and a high-energy team, it’s no surprise that we were able to co-create some really exciting and bold work,” said co-founder Ayyappan Raj. “It’s a pleasure working with Swati & her team at CoinSwitch, they really regard and celebrate good ideas. We hope to continue this association through many more films.”
CoinSwitch Kuber and The Script Room announced their association to support the demand for cryptocurrencies and enhance its growth through the TV and digital footprint.
“The partnership with The Script Room brings in innovative ways for us to look at our goal of making India more aware about crypto,” said Coinswitch head of growth Swati Pincha. “Our user base has good representation from all across India & making sure that these new and young investors are well informed is our greatest priority.”
Brands
Maharashtra panel orders Lodha to refund Rs 5 crore to homebuyers
Consumer court flags unfair practices in long-running property dispute case
MUMBAI: In a sharp rebuke to one of India’s biggest real estate players, the Maharashtra State Consumer Disputes Redressal Commission has directed Macrotech Developers to refund nearly Rs 5 crore to a senior citizen couple, Uttam and Anindita Chatterjee. The ruling, delivered on March 13, 2026, calls out the developer for “deficiency in service” and “unfair trade practices”, bringing closure to a dispute that has stretched over a decade.
The case traces back to 2015, when the couple booked a 3-BHK flat at World Towers in Lower Parel for Rs 12.22 crore, with possession promised within a year. What followed was a series of changes that complicated matters. After deciding to exit the project, they were persuaded to shift to a 4-BHK in another development priced at Rs 8 crore, with delivery scheduled for 2018. However, within months, the price was allegedly increased to Rs 10 crore. After demonetisation reshaped the market, similar flats were reportedly being offered at lower prices, but the couple were not given the benefit.
Despite paying over Rs 2.83 crore, the couple neither received possession nor clarity. Instead, in 2018, the developer unilaterally cancelled the booking, retained part of the amount as earnest money, and argued that the buyers were investors rather than consumers. The commission rejected this claim, observing that casual references to “investment” do not take away consumer rights when the purchase intent is residential.
The bench also held that the developer could not penalise buyers for payment delays while failing to meet its own delivery commitments. It noted the lack of formal documentation for revised terms and termed the prolonged retention of funds without delivering a home as exploitative.
As part of its order, the commission directed the developer to refund Rs 2.83 crore paid by the couple, along with interest at 10 per cent per annum, amounting to around Rs 2.12 crore. In addition, Rs 1 lakh has been awarded for mental agony and Rs 50,000 towards litigation costs, taking the total payout to over Rs 5 crore. The developer has been asked to comply within two months.
For now, the ruling serves as a reminder that in real estate, shifting terms and delayed promises can carry a significant cost.
