MAM
Optimum Nutrition ropes in Rishabh Pant as its brand athlete
Mumbai: Nutrition supplements brand Optimum Nutrition has partnered with Indian cricketer Rishabh Pant. With him on board, the brand aims to further grow the awareness and trust across fitness enthusiasts for Optimum Nutrition products.
“It is an absolute privilege for us to have Rishabh Pant as our athlete on team Optimum Nutrition, we are committed to supporting his nutritional needs throughout his training and keeping him fit and healthy,” stated Glanbia Performance Nutrition India managing director Satyavrat Pendharkar.
With his quirkiness, zeal for excellence in the sport, and smart personality, Pant embodies the philosophy of Optimum Nutrition: To be the best in the country, while chasing finesse and perfection to leave a lasting impression, said the brand in a statement.
“Being a professional athlete, I am always on the move and constantly striving to improve my fitness and game. I am happy to be associated with this amazing global community of Optimum Nutrition athletes as they champion high quality and performance-oriented nutrition,” said Pant on the association.
“Rishabh shares values of commitment to quality and fitness with Optimum Nutrition and having a global brand of their repute on board with him as nutrition experts, is of immense value to him,” added JSW Sports CEO Mustafa Ghouse.
Brands
Hard Rock kitchen appliances to enter India through EBG Group
Coffee machines and gadgets set to tap Rs 29,000 crore market
MUMBAI: EBG Group has partnered with Hard Rock International to bring a new range of Hard Rock branded coffee machines and small kitchen appliances to Indian consumers, marking the global brand’s entry into the country’s premium home appliance segment.
The partnership will see EBG Group design, develop, manufacture and distribute the appliances under a licensing agreement. The collaboration is backed by a planned investment of Rs 100 crore and is targeting revenue of Rs 500 crore over the next five years.
The companies are looking to tap into India’s fast growing premium home appliance market, estimated at around Rs 29,000 crore and expanding at an annual growth rate of about nine per cent. Their aim is to capture roughly five per cent market share in the coming years.
Globally, Hard Rock has built a strong presence across hospitality, entertainment, retail and lifestyle merchandise. The new venture extends the brand’s music inspired identity into everyday household products, bringing its distinctive design language to modern kitchens.
EBG Group founder and chief executive officer Irfan Khan said the collaboration blends brand appeal with product performance. “Hard Rock represents energy, authenticity and a globally aspirational lifestyle. Through this partnership we aim to introduce a differentiated portfolio of premium coffee machines and kitchen appliances that combine design, reliability and strong brand experience,” he said.
The upcoming product range will pair Hard Rock’s bold aesthetics with high performance technology and premium materials. The first phase of the launch will focus on key metropolitan markets, followed by expansion into other major cities.
Products will be available through leading retail chains, major e commerce platforms and select premium distribution channels, targeting urban consumers looking for appliances that deliver both performance and lifestyle appeal.
