iWorld
Amrita forays into OTT segment with Planetcast
Mumbai: Malayalam GEC Amrita has launched its OTT platform Amrita Live on Planetcast’s multiscreen digital platform on Monday.
Amrita Live will exclusively stream content related to spiritual leader Amritanandamayi Devi known to her devotees as Amma. As a part of the strategic partnership, Planetcast will host Amrita Live digital platform’s content from its library comprising over 5,000 hours and various live events, it said in a media statement.
“By launching our own OTT platform, we will offer our target customers, the luxury of watching content as per their convenience. We are committed to adopting technological & digital solutions for improving the overall operations,” said Amrita TV COO Jayakesh Nair.
Planetcast’s multiscreen digital platform is a SaaS platform, which offers an agile, advanced, easy to deploy, and easy to manage OTT ecosystem. “Amrita Live is actively strengthening its presence in the international market by launching its OTT service. Together, we will work for massive viewership with multilingual content through versatile apps available on popular platforms, devices, and appliances,” said Planetcast Media Services COO Sanjay Duda.
iWorld
Netflix ad revenue set to soar past $8bn by 2030, outpacing CTV rivals: Warc
From $1.5bn in 2025 to $8bn in 2030, Netflix is fast becoming a CTV ad powerhouse
MUMBAI: Netflix is turning heads in the advertising world, with forecasts showing its ad revenue set to surpass $8 billion by 2030, outpacing the wider connected TV (CTV) market, according to the latest Warc Media Platform Insights report.
The streaming giant’s advertising journey gained serious momentum in 2025, generating over $1.5 billion, a remarkable increase of more than 2.5 times compared with the previous year. Management aims to roughly double that figure again in 2026, targeting around $3 billion.
Rather than waiting for the market to grow, Netflix is going after a bigger slice of the existing CTV ad pie, and the strategy appears to be paying off. Analysis by Omdia, cited by Warc, predicts Netflix will account for 9.2 per cent of global CTV advertising spend by 2027. By then, the company’s ad growth is projected to hit 58 per cent year-on-year, while the overall CTV market grows at just 9.9 per cent.
CTV may be booming, but traditional TV continues to shrink, losing spend to digital channels and retail media, according to Warc’s latest Global Ad Trends report, Media’s new normal. Despite this, Netflix is focused on monetising its expanding ad inventory with better infrastructure and smarter tools, turning what is currently a small 3 per cent slice of its total revenue into a high-growth engine.
WPP forecasts that Netflix’s $3 billion ad target in 2026 would place it as the 27th-largest global ad seller, just behind French media group RTL. Yet the company sees its relatively modest ad business as an advantage, providing a buffer against market fluctuations while it ramps up operations.
Looking ahead, a potential acquisition of Warner Bros. Discovery could give Netflix even more content to offer and bundle, helping to retain subscribers, attract new members, and sustain long-term revenue growth. For now, the platform is quietly staking its claim as a rising star in the CTV advertising arena.
