MAM
Acko extends partnership with Chennaiyin FC as associate sponsors
Mumbai: Two-time Indian Super League (ISL) champions Chennaiyin FC (CFC) has extended its association with digital insurer Acko General Insurance as an associate sponsor on a multi-year deal.
CFC and Acko shared a fruitful association after joining hands for the first time in the 2020/21 season of the football league. Through this partnership, CFC along with Acko will look to strengthen their association and engage with the former’s passionate fan base across the country, said the statement.
The association will be amplified with a 360-degree campaign across television, digital content and social media integrations. To drive fan engagement, Acko will also work with CFC to bring fans closer to the club as the ISL will be hosted once again in Goa in a bio bubble, it added.
“After a successful first year of the partnership last season, we’re glad to welcome Acko General Insurance back as part of the CFC family,” said CFC co-owner Vita Dani. “The faith that Acko has displayed in Chennaiyin FC is clear in the multi-year renewal that the brand has chosen to enter into with the club.”
As a part of the deal, Acko’s logo will feature on the right chest position of CFC’s kit. Through this association, both brands will work together to solidify their brand narrative that highlights ‘trust’ as a key factor while buying insurance and on the football pitch.
“Last year, we created some mini-game screenings to help the fans of CFC watch their favourite football team and we are hoping to increase further engagement with the fans,” said Acko General Insurance executive vice president of marketing Ashish Mishra. “CFC and Acko, in association with Akshaya Patra, have also undertaken various local initiatives to help the people of Chennai during the times of Covid-19.”
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
