MAM
Wondrlab onboards Sanju Menon as chief operating officer
Mumbai: Platform-first start-up Wondrlab has appointed Sanju Menon as chief operating officer to lead the Wondrlab content team. Menon will report to co-founder and managing partner Rakesh Hinduja.
In his 16-year stint in advertising, Menon has spearheaded some noteworthy marketing and communication integrated initiatives. Keeping data and human behaviour at the center of his thinking, he has built consumer experience journeys that have helped yield compelling results for the brands that he has partnered with and led, said the agency in a statement.
“We are committed to being a platform first company. And that means first being a master of the human journey and then using the right platform, the right context to craft the right solution,” said Hinduja. “Sanju is a master of that art. Our commitment on the best tools and data will be effectively deployed to create incredible value for our clients. And Sanju will drive the team to create wondrlful.”
Menon was instrumental in leading the ideation and solutioning of Bajaj V – The Nation’s Bike advertising campaign, and his efforts landed India’s first Cannes Lion for Effectiveness for an Indian brand. The campaign also won multiple golds and the Grand Prix at the India Effies, as well as other celebrated global awards.
He also drove the launch of the prestigious Jeep brand in India. As integration lead on the business, he steered Jeep’s award-winning activation – Jeep Democracy – during the 2019 Indian elections, the agency stated. He has led several notable campaigns like #wetweet movement for Twitter, relaunch of Medimix, launch of Husqvarna motorbikes as well the Isuzu MUX and recrafted the brand propositions for Bajaj Allianz Life and Bajaj Allianz General Insurance. He has worked extensively on brands like Citi, Skoda, Ferrero, Zee, Zee5 and Enamor.
“It feels fantastic to join forces with Wondrlab on an expedition that will allow me to push forth with my ideas and abilities,” Menon said. “The ambition here is to create notable work and build rewarding narratives for the businesses we partner. With all the investments directed towards this singular purpose, I am excited to take on the responsibility and spark some magic together.”
Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
